7-Eleven is giving away free Slurpees today as the convenience store chain celebrates its 98th birthday. The annual 7-11 free slurpee tradition returns with exciting new features that transform the beloved frozen treat experience into something extraordinary. This year’s celebration introduces temporary tongue tattoos and brings back fan-favorite flavors alongside special promotional deals.
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Revolutionary Tongue-Toos Transform Slurpee Experience
This year, fans’ taste buds will do the talking with the debut of “Tongue-toos,” first-of-its-kind temporary tongue tattoos that activate when customers drink their 7-11 free slurpee. The tattoos, available in blue, green, red, and purple, feature the Slurpee “S” logo and will be handed out to loyalty members at select 7-Eleven and Speedway locations.
Simply enjoy a Slurpee drink, apply the tattoo on the tongue, and wait for the big reveal. Four tattoo options are activated by drinking a Slurpee and inspired by the colored tongue that the frozen drink inevitably leaves behind. These innovative tongue-toos represent the company’s bold approach to celebrating its nearly century-long history.
Key Features of Tongue-Toos:
- Four color options (blue, green, red, purple)
- Exclusive to 7Rewards and Speedy Rewards members
- Available at select locations only
- First-of-its-kind temporary tongue tattoos
- Activated by drinking Slurpee beverages
Enhanced Rewards Program Doubles the Fun
Loyalty members who scan their app while getting their free treat on Slurpee Day get a coupon for a second free small Slurpee. This upgraded promotion means customers can enjoy their 7-11 free slurpee twice – once on July 11 and again before the end of the month. The coupon must be used by Thursday, July 31.
Use rewards at checkout on Slurpee Day to receive an additional free small Slurpee drink redeemable anytime in July. This enhancement demonstrates 7-Eleven’s commitment to rewarding loyal customers with extended value beyond the single-day celebration.
Special Flavors and Limited Edition Offerings
Customers will have three flavors to choose from: Blue Raspberry, described as a “sweet OG;” classic cherry; and limited time MTN DEW Infinite Swirl, described as a refreshing pineapple berry. The Mountain Dew Infinite Swirl flavor makes its much-anticipated return, now available in both Big Gulp and Slurpee varieties for the first time.
Refreshing pineapple berry. Here for a limited time! A sweet OG. Can’t go wrong with a classic. These carefully selected flavors ensure every customer finds their perfect 7-11 free slurpee match during the celebration.
Additional Promotional Offers and Deals
On July 11 only, 7-Eleven is also giving customers $7.11 off a $20 or more purchase on Slurpee Day purchase when they use promo code 711DAY in the 7NOW Delivery app. This digital promotion extends the celebration beyond in-store visits, accommodating customers who prefer delivery services.
The chain is offering customers the chance to win $5,000 daily through the 7-Eleven and Speedway app. These sweepstakes add an element of excitement and potential reward that extends well beyond the free frozen treats.
Celebrating Nearly a Century of Innovation
Since 2002, 7-Eleven, the world’s largest convenience retailer, has been celebrating its birthday on July 11 in a special way. 7-Eleven, the world’s largest convenience retailer, was founded in 1927 as an icehouse storefront in Dallas, Texas, and it was known as Tote’m Stores between 1928 and 1946.
The tradition of giving away free Slurpees has become an anticipated annual event that brings communities together. 7-Eleven has been giving away free Slurpees each year on July 11 since 2002, creating a legacy of generosity that spans more than two decades.
Participating Locations and Accessibility
7-Eleven will give away a free small Slurpee to customers Friday, July 11 at participating 7-Eleven, Speedway and Stripes locations nationwide. The celebration spans across all major 7-Eleven banners, ensuring maximum accessibility for customers regardless of their local store brand.
7-Eleven Day will be known as “Slurpee Day”, as we’ll be celebrating across all our banners – 7-Eleven, Speedway and Stripes. This comprehensive approach ensures that the 7-11 free slurpee promotion reaches the widest possible audience.
Digital Integration and Modern Convenience
The 2025 celebration embraces digital technology through mobile app integration and delivery services. Customers can participate through the 7NOW Delivery app, scan rewards through mobile applications, and access exclusive digital promotions. This modern approach reflects 7-Eleven’s commitment to meeting customers where they are in today’s digital-first world.
Ready to celebrate 7-Eleven’s 98th birthday? Visit your nearest participating location today to claim your free small Slurpee and experience the revolutionary tongue-toos. Don’t forget to download the 7-Eleven app to unlock bonus rewards and enter the daily sweepstakes for your chance to win big.