The global betting industry is witnessing significant shifts, and few names are making as many headlines as bet365. As of June 2025, bet365 stands at the forefront of sports betting and online gaming, driving innovation, forging high-profile partnerships, and exploring transformative business strategies. This blog delves into the most recent developments surrounding bet365, from its major sports collaborations to its ambitious expansion plans and new product launches.
Table of Contents
Bet365’s Champions League Partnership: A Game-Changer
Bet365 recently celebrated the close of its first season as the official global partner of the UEFA Champions League. This partnership, which began in 2024 and will run through 2027, marks the Champions League’s first-ever betting collaboration. Over the past year, bet365 has engaged fans both online and in-person, giving away an impressive 2,600 tickets through its Big Ticket Giveaway Game. The most recent activation took place in Munich, Germany, ahead of the Champions League final between Inter Milan and Paris Saint-Germain. Fans participated in a live odds predictor game, with eight lucky pairs winning tickets to the final.
Ben Reeves, Bet365’s Global Deputy Head of Brand, emphasized that this partnership aims to deepen engagement with football fans and provide unique experiences. The new Champions League format, initially met with skepticism, is now receiving positive feedback from fans and pundits, with bet365 capitalizing on the increased excitement and visibility.
Innovative Fan Engagement: Tournament Predictor Game
In line with its commitment to interactive fan experiences, bet365 has launched the Tournament Predictor game in collaboration with Incentive Games, just in time for the revamped Club World Cup. This free-to-play game allows fans from nearly 100 countries to test their prediction skills, with the chance to win prizes. The game is designed to be intuitive and engaging, reflecting bet365’s focus on personalization and accessibility.
Key points about the Tournament Predictor:
- Available to new and eligible bet365 customers over 18.
- Entries close at kick-off of the last Club World Cup game on June 29, 2025.
- Only one entry per person, with the ability to edit predictions before matches go live.
- The game is separate from standard betting and does not affect other bet365 offers.
This initiative underscores bet365’s strategy of blending entertainment with responsible gaming, leveraging AI and user-friendly design to create memorable experiences.
Strategic Expansion: IPO, Sale, and New Markets
Bet365 is making headlines not just for its partnerships and products, but also for its strategic business moves. The company’s owners, led by CEO Denise Coates, are reportedly considering a landmark transaction that could value bet365 at $12 billion. Options on the table include a full or partial sale, a private equity deal, or a U.S. IPO. Such a move would grant bet365 access to the deep investment pools of the American market, which is projected to exceed $23 billion by 2029.
Recent financials reinforce bet365’s appeal:
- Revenue for the year ending March 2024 rose 9% to £3.72 billion ($4.96 billion).
- The company swung back to a pre-tax profit of £626.6 million ($835 million), recovering from a previous loss.
Bet365 has also made strategic exits and entries in global markets. It withdrew from mainland China to streamline operations and recently expanded in the U.S., launching in Tennessee and preparing for Missouri with a partnership with the St. Louis Cardinals. The company also opened a new U.S. headquarters in Denver, Colorado, and launched online betting in Brazil.
New Casino Releases and Product Innovation
Bet365 continues to enhance its casino offering, recently releasing an exclusive new slot, “Gates of bet365,” available to UK customers. This addition reflects the company’s ongoing investment in proprietary content and differentiated gaming experiences.
Regulatory Landscape and Future Outlook
The regulatory environment is evolving rapidly. In the UK, new rules on advertising and affordability checks could reshape bet365’s domestic business. In the U.S., potential consumer protection laws may increase compliance costs if bet365 pursues an IPO. Despite these challenges, a public listing would mark a watershed moment for the industry, potentially redefining valuation benchmarks and cementing online betting’s place in mainstream investment portfolios.
Bet365 by the Numbers: 2025 Snapshot
| Metric | Value (2024/25) |
|---|---|
| Revenue | £3.72 billion ($4.96B) |
| Pre-tax Profit | £626.6 million ($835M) |
| Global Reach | 20+ jurisdictions |
| U.S. Market Share | 2.5% |
| Champions League Tickets | 2,600 given away |
| Club World Cup Predictor | 100 countries |
Conclusion: Bet365’s Next Chapter
Bet365 is at a pivotal moment in its history. With innovative fan engagement strategies, high-profile sports partnerships, and the potential for a historic IPO or sale, the company is redefining what it means to be a global leader in sports betting and gaming. As regulatory landscapes shift and new opportunities emerge, all eyes will be on bet365’s next moves.
Ready to experience the latest in sports betting, interactive games, and exclusive casino content? Visit bet365 today and join the future of gaming.
Disclaimer: This blog is for informational purposes only and does not constitute gambling advice. Please gamble responsibly and ensure you meet all legal requirements in your jurisdiction.