Chipotle is making waves with its latest “Chipotle Temporary Tattoos BOGO” campaign, perfectly timed for Friday the 13th, a day tattoo enthusiasts have long celebrated. As of June 13, 2025, Chipotle is rolling out its first-ever collection of 13 limited-edition, brand-inspired temporary tattoos and pairing them with a flash buy-one-get-one (BOGO) offer at all U.S. restaurants. The promotion is designed for fans who want to show off their love for Chipotle—whether with real ink, temporary tattoos, or even hand-drawn designs—and enjoy a free entrée during a special one-hour window.
This creative marketing move taps into the viral “tatted like a Chipotle bag” trend, where Chipotle’s iconic takeout bag designs have become a pop culture sensation. The campaign is a nod to both the brand’s loyal fans and the tattoo community’s Friday the 13th tradition of flash tattoo events. Stephanie Perdue, Chipotle’s Vice President of Brand Marketing, explains that the brand is honoring its “bold superfans” with artwork reminiscent of Chipotle’s signature bag.
How the Chipotle Temporary Tattoos BOGO Works
From 3:00pm to 4:00pm local time on Friday, June 13, 2025, anyone who walks into a Chipotle restaurant in the U.S. with a tattoo—permanent, temporary, or even drawn on—can score a BOGO deal. The promotion is available in-restaurant only, so digital orders and delivery are excluded. Each customer can redeem up to five free menu items per check, as long as they purchase an entrée of equal or greater value.
At 13 select Chipotle locations across the country, customers who order in-restaurant during the BOGO window will also receive a special flash tattoo sheet featuring new designs inspired by iconic Chipotle elements. These include ingredients like avocados and peppers, the beloved black fork, water cup, and the cheeky “Chipotle is my life” slogan. Supplies are limited, so fans are encouraged to arrive early for the best chance to snag these collectibles.
Why Chipotle’s Temporary Tattoos BOGO Is a Big Deal
Chipotle’s “temporary tattoos BOGO” campaign is more than just a clever promotion—it’s a celebration of community, creativity, and brand loyalty. By embracing the Friday the 13th tattoo tradition, Chipotle connects with both tattoo lovers and foodies, creating a unique experience that stands out in the fast-casual landscape.
The campaign’s accessibility is a major plus. Fans don’t need real tattoos to participate; anyone can join in with a temporary tattoo or even a hand-drawn design. This inclusivity ensures that everyone—from die-hard Chipotle fans to curious newcomers—can enjoy the fun and the food.
The limited-edition tattoo sheets available at 13 locations add an extra layer of excitement. These collectibles are sure to become conversation starters and social media fodder, further amplifying Chipotle’s reach and engagement online.
What’s Next for Chipotle and Its Fans?
Chipotle’s temporary tattoos BOGO is a prime example of how brands can leverage cultural moments and viral trends to connect with their audience. The campaign not only drives foot traffic during the promotional hour but also builds lasting brand affinity among fans who feel seen and celebrated.
For those who missed out on the flash tattoo sheets, the BOGO deal is still available at all U.S. locations during the event window—no special tattoo required beyond a creative spirit and a love for Chipotle. The promotion is a reminder that Chipotle is always looking for new ways to engage its community, whether through food, art, or shared traditions.
Looking ahead, it’s clear that Chipotle will continue to innovate and surprise its fans with fresh ideas and memorable experiences. The temporary tattoos BOGO is just the latest chapter in a brand story that keeps evolving.
Join the Chipotle Temporary Tattoos BOGO Craze
Don’t miss your chance to get in on the action! Head to your nearest Chipotle restaurant between 3:00pm and 4:00pm local time on Friday, June 13, 2025, and show off your best tattoo—real, temporary, or drawn-on—for a buy-one-get-one entrée deal. It’s a limited-time opportunity to celebrate your love for Chipotle and join a nationwide moment of creativity and fun.