Ty Haney outdoor voices relaunch has officially begun, with the founder reclaiming her role and introducing a new vision for the once-disrupted activewear brand.
Ty Haney, the original founder of Outdoor Voices, has returned to revive the brand she launched in 2014. After stepping away in 2020 amid internal disagreements and financial turmoil, Haney is back—this time with full ownership, creative control, and a mission to restore the company’s community-driven ethos. The brand, which shuttered all its stores in early 2024, is now relaunching as a digital-first label with a new product drop set for early August 2025.
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Bold Designs, Familiar Roots
The relaunch centers around fresh yet nostalgic pieces that blend function with fashion. Outdoor Voices, once known for its color-blocked leggings and the cult-favorite Exercise Dress, is introducing updated designs that honor its original aesthetic. The relaunch collection includes:
- A modernized Exercise Dress with built-in support
- A new oversized striped cardigan
- The reimagined Court Skort in updated fabrics
- A button-down sun shirt for stylish layering
- Rich new colorways like bold green and sky blue
The goal is to offer a confident, fashion-forward look while retaining the versatility that made OV popular with everyday athletes and lifestyle influencers alike.
Timeline of the Relaunch
Ty Haney’s comeback has been months in the making. In July 2025, she confirmed her return through a stripped-back Instagram post that featured only one video: her saying, “We’re back, baby.” That minimalist announcement sparked buzz across fashion and startup circles. Now, the timeline is as follows:
| Date | Event |
|---|---|
| July 28, 2025 | Official announcement by Ty Haney |
| August 4, 2025 | Early access for TYB (Try Your Best) community members |
| August 5, 2025 | Full collection available to the public |
Community at the Core
A key part of the relaunch is Ty Haney’s other platform, TYB—short for Try Your Best. TYB is a digital rewards and community platform that allows fans to engage with brands directly, earn points, and access exclusive drops. The relaunch of Outdoor Voices is tied closely to TYB, giving early access to its users and reestablishing that original community feel that helped OV thrive during its early years.
Haney is keen to make Outdoor Voices more than just a fashion brand again. She wants it to be about people moving their bodies, creating friendships, and embracing joyful recreation—just as it was when “Doing Things” first became a mantra.
Strategic Changes Under Haney’s Leadership
Ty Haney’s return also signals major strategic shifts:
- No brick-and-mortar stores for now: The relaunch is digital-first, focusing entirely on e-commerce and direct community interaction.
- Lean product strategy: Instead of overwhelming drops, the focus will be on small, curated collections released more thoughtfully.
- Design-focused team: Haney has brought back her original design director and paired her with new talent who bring a more refined fashion sensibility.
From Setback to Comeback
Outdoor Voices had faced significant hurdles prior to Haney’s return. The company reportedly burned through funding quickly and was losing millions each month at its peak. After store closures and a quiet acquisition by a private equity firm, the brand was adrift—until Haney returned to guide it back to its roots.
Now, with renewed control, a loyal fanbase, and a focused team, she’s determined to make OV a success again.
Closing Thoughts
Ty Haney outdoor voices relaunch represents more than a brand reboot—it’s a story of resilience, vision, and the power of community-led fashion. With bold new looks, a smarter business model, and the same commitment to movement and authenticity, Outdoor Voices might just reclaim its place in the spotlight.
What are your thoughts on the new OV drop and Ty Haney’s return? Join the conversation below and let your voice be heard.