Apoorva Mukhija net worth has become one of the hottest topics in Indian influencer circles, sparked by a viral wave of social media posts and news headlines that claim she has built a ₹41 crore empire from her online persona as “The Rebel Kid.” As of August 2025, these figures are in the news again—but what is the truth behind the rumors and her actual financial standing?
Apoorva Mukhija, widely known by her online alias “The Rebel Kid,” has seen an exponential rise in popularity throughout 2024 and 2025, thanks in part to her unique content style and high visibility on platforms like Instagram and YouTube[1][3]. It all escalated when a now-viral Instagram post alleged that Apoorva charges ₹6 lakh per social media reel, ₹2 lakh for a 20-30 second story, and pulls in daily earnings of ₹2.5 lakh. According to the same post, she supposedly amassed a net worth of ₹41 crore—a figure quickly picked up by entertainment websites and shared widely across digital media[1][3].
However, in a string of candid interviews and social media statements in July 2025, Apoorva Mukhija herself debunked these claims. She openly stated, “My net worth is not even close to ₹41 crore. I’m not even making one-tenth of that”[1][2][4]. She made it clear that exaggerated coverage has misrepresented her actual earnings, citing even her family’s disbelief at the wild estimates: her mother once messaged her after seeing the numbers online, humorously asking, “Kaha hai ye saare paise?” (“Where is all this money?”)[4].
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What Does Apoorva Mukhija Actually Earn?
• Per-Reel Charges: Apoorva has confirmed that she may charge up to ₹6 lakh for a high-profile branded reel, and around ₹2 lakh for a 20-30 second promotional story—the kind of top rates household-name Indian influencers can command at peak times[1][3].
• Daily Income: The viral rumor placed her at ₹2.5 lakh per day, but Apoorva stated in interviews that her income is nowhere near that number, especially on a consistent, daily basis[1][2][4].
• Net Worth Estimate: According to her own words, her net worth is not just below ₹41 crore, but less than one-tenth of it, meaning it does not exceed ₹4 crore as of July–August 2025[1][2][4][5].
Why Did Rumors Spiral?
Several factors have fueled these exaggerated net worth claims:
- Social Media Virality: A single post quoting “Business Today” about her ₹41 crore net worth and earnings per reel was widely shared, giving an illusion of credibility[3].
- Her Rapid Rise: With appearances on major reality shows like The Traitors India and trending reels, Apoorva became a focus for speculation about the new “influencer economy”[1][3][4].
- The ‘Relatable Content’ Factor: Apoorva’s brand is built on relatability, often discussing her day-to-day struggles, rented outfits, and simple lifestyle on camera. This transparency ironically triggered more curiosity and scrutiny about her actual finances[2][4].
How Does Apoorva Mukhija Address Her Lifestyle?
Apoorva herself has shared that her self-presentation is realistic. In interviews, she jokes about wearing a fake ₹20,000 watch as her most expensive accessory and returning rental clothes after shoots[1][2][4]. She also highlights the reality of brand deals, noting that big brands often negotiate hard and are reluctant to pay her quoted rates, debunking the perception that every post generates crores in revenue[4][5].
Current Status in 2025
- Apoorva’s popularity remains high, especially following her stint on mainstream platforms and continued online engagement.
- Despite rumors, her net worth does not approach ₹41 crore, and she is open about working hard to negotiate better rates, often facing challenges familiar to many young digital creators[4].
- Her honest approach continues to make her a relatable and trusted voice among Gen Z and millennial audiences.
Apoorva Mukhija Net Worth Compared to Top Influencers
| Name | Net Worth (2025 est.) | Rate per Reel | Known For |
|---|---|---|---|
| Apoorva Mukhija | Under ₹4 crore | Up to ₹6 lakh | Instagram, The Traitors |
| Other Top Creators | ₹10–₹50 crore+ | ₹5–₹10 lakh+ | YouTube, TV |
Final Thoughts:
The buzz around Apoorva Mukhija net worth reveals as much about the excitement and speculation around influencer earnings as it does about her own career. For verified updates on her journey, keep checking this space—and if you have thoughts about the influencer economy or want to share your perspective, join the conversation in the comments below!