September 29 is a date coffee lovers across the United States look forward to each year because it is National Coffee Day. The celebration returns in 2025 with bigger offers, exciting product launches, and plenty of buzz surrounding America’s favorite beverage. Whether you are looking for free coffee, discounts, or the latest trends in the coffee world, this year’s event promises something for everyone.
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The Date for National Coffee Day
For those still asking, when is National Coffee Day, the answer is simple: it is always observed on September 29 in the United States. While International Coffee Day falls on October 1 in many other countries, Americans celebrate their love of coffee a little earlier. The date has become an annual tradition recognized by coffee shops, restaurants, convenience stores, and millions of caffeine enthusiasts nationwide.
Why National Coffee Day Matters
Coffee is not just a beverage in the U.S.; it’s a cultural staple. More than half of American adults drink coffee every single day, and it continues to dominate as the most popular morning drink. National Coffee Day is more than just an excuse to grab a free cup—it shines a spotlight on new flavors, evolving consumer trends, and even economic conversations around pricing and tariffs.
In 2025, coffee is at the center of major discussions, from product innovation to rising prices. That makes this year’s celebration not only fun but also timely.
National Coffee Day 2025: Freebies and Deals
Every year, some of the biggest names in the coffee and restaurant industry participate in National Coffee Day by giving away freebies or offering major discounts. Here’s what you can expect this September 29:
- Krispy Kreme: Customers can enjoy a free medium hot or iced coffee along with a free doughnut—no purchase required. On top of that, from September 27 through 29, Krispy Kreme is offering a dozen Original Glazed doughnuts for just $1 with the purchase of any dozen.
- Dunkin’: Dunkin’ Rewards members will be able to claim a free medium hot or iced coffee with a purchase. This deal makes it one of the most popular stops on National Coffee Day.
- Starbucks: Starbucks is taking the celebration further in 2025 by launching new Protein Lattes and Protein Cold Foam nationwide. These drinks are designed to appeal to health-conscious customers who want both flavor and function in their coffee.
- 7-Eleven and Speedway: Loyalty members can grab a free hot or iced coffee with the purchase of a breakfast sandwich.
- Sheetz: Customers signed up for the rewards program will receive a free self-serve hot or iced coffee (any size) with a qualifying purchase from September 29 through October 1.
- Circle K: Offering one free medium hot or iced coffee with its app, no purchase necessary.
- Online retailers and subscription services: Coffee subscription companies are also joining the celebration with free bags of coffee, steep discounts, and promo codes designed to attract new customers.
These deals make National Coffee Day one of the most exciting food-related celebrations of the year.
Beyond Free Coffee: The Policy Side
National Coffee Day 2025 also coincides with a political discussion about tariffs that directly affect what Americans pay for their daily brew. Earlier this year, tariffs on coffee imports raised prices significantly, particularly for beans coming from Brazil and other top-producing countries. This has caused noticeable increases in both café prices and grocery store shelves.
To address this, members of Congress have introduced a bipartisan proposal that would eliminate certain coffee tariffs, including those on roasted and decaf varieties. If passed, the move could ease price pressures for both businesses and consumers. While the outcome remains uncertain, the timing of the debate ensures that National Coffee Day is not only about celebration but also about awareness of how global trade impacts local cups.
Coffee Prices and Consumer Trends
With higher prices at the register, Americans are paying closer attention to what’s in their cups. Inflation, supply chain disruptions, and tariff policies have all pushed coffee prices upward in 2025. For some, that makes National Coffee Day even more valuable, as freebies and discounts provide relief for loyal coffee drinkers.
At the same time, coffee culture is changing. Consumers are increasingly interested in functional beverages—coffee drinks that offer more than just caffeine. Starbucks’ new protein-based options highlight this shift, as do the rising popularity of plant-based creamers, low-sugar syrups, and cold brew variations.
National Coffee Day vs. International Coffee Day
It’s important to note the difference between the two celebrations. The U.S. recognizes National Coffee Day on September 29, while International Coffee Day is marked on October 1 around the world. Both highlight the global importance of coffee, but the American version has become especially tied to giveaways, retail promotions, and the excitement of seasonal menu launches.
Quick Facts About National Coffee Day 2025
- Date: September 29, 2025
- Biggest Deals: Free coffee and doughnut at Krispy Kreme, free medium coffee at Dunkin’, free Circle K coffee through its app
- New Launches: Starbucks introduces Protein Lattes and Protein Cold Foam
- Policy Angle: U.S. lawmakers considering removing tariffs on certain coffee imports
- Consumer Trend: Growing demand for functional coffee drinks that offer protein, reduced sugar, or added nutrition
Why You Should Celebrate
National Coffee Day isn’t just about saving money on your morning drink. It’s a reminder of how central coffee is to everyday American life. It’s about community—meeting friends at a café, supporting local shops, or simply enjoying a quiet morning ritual at home. This year, the celebration also highlights bigger conversations around affordability, innovation, and health trends.
Final Thoughts
So, when is National Coffee Day? Mark your calendar for September 29, 2025. Whether you’re in line for a free cup, trying out Starbucks’ latest protein-enhanced drinks, or following the tariff discussions that may affect future prices, this year’s celebration is one worth noting.
How will you celebrate? Share your favorite coffee tradition and let others know how you’re making the most of this day dedicated to America’s beloved beverage.
