The Skims Faux Hair Panty has taken the internet by storm after its unexpected launch on October 14, 2025. Kim Kardashian’s shapewear brand introduced the new product as part of its cheekily named “Ultimate Bush” collection, and it immediately set off a wave of viral conversation, debates, and sellouts across the United States.
Table of Contents
A Bold Concept: What the Skims Faux Hair Panty Is
The Skims Faux Hair Panty is officially described as the brand’s “most daring panty yet.” The design features a sheer mesh micro-string thong with a patch of faux pubic hair sewn onto the front panel. It comes in both curly and straight hair options, and Skims has released twelve different shades to reflect a range of hair tones.
This unique underwear is made primarily from a soft, stretchy mesh fabric blend, allowing it to hug the body while supporting the faux hair design. Each piece is hand-tufted to give a realistic hair texture. The price point for each panty is $32, aligning it with Skims’ mid-range lingerie offerings.
The company has positioned the item as playful and boundary-pushing. Its tongue-in-cheek marketing line — “Your carpet can be any color you want” — emphasizes the product’s humorous and customizable nature.
Launch Campaign and Immediate Reaction
The launch campaign for the Skims Faux Hair Panty leaned heavily into retro pop culture. Skims released a vibrant, 1970s game show-inspired promotional video titled “Does the Carpet Match the Drapes?” Models wearing the new panty participated in tongue-in-cheek “guessing games” that highlighted the faux hair in a playful way.
This unique approach immediately went viral across social media platforms. Within hours of the launch, multiple shades and styles of the panty sold out online, and a waitlist opened for customers eager to purchase during the next restock.
Online reactions were a mix of shock, amusement, and curiosity. Some users expressed disbelief that such a product existed, while others praised the creativity and the way it challenges beauty and grooming norms. Many viewed it as another clever marketing stunt from a brand that has built its reputation on headline-grabbing product launches.
Why Skims Chose This Direction
Skims has become known for pushing boundaries in the shapewear and lingerie industry. Over the past few years, the brand has launched viral products like its “Nipple Bra,” face shapewear, and unexpected collaborations with luxury designers.
The faux hair panty is launching at a time when body hair acceptance is receiving more cultural attention. Conversations around grooming, natural beauty, and personal expression are more visible than ever. By introducing faux pubic hair lingerie, Skims is inserting itself directly into that cultural conversation while maintaining its signature mix of humor, shock, and style.
It’s also a savvy business strategy. Novelty drops like this tend to generate massive traffic to the Skims website, boost brand visibility, and drive impulse purchases. Limited availability and waitlists add urgency, making the product even more desirable to collectors and fans.
Key Features of the Skims Faux Hair Panty
To understand why this item has generated such buzz, it helps to break down its core features clearly:
- Price: $32 per piece.
- Fabric Composition: 82% polyamide and 18% elastane for a stretchy mesh base.
- Hair Options: Available in curly and straight styles.
- Shades: Twelve hair color variations, designed to match a range of tones.
- Care Instructions: Hand wash cold. Do not bleach, tumble dry, iron, or dry clean.
- Availability: Sold exclusively through the Skims website, with many styles currently waitlisted.
This is not a subtle product. Its design deliberately mimics the look of a full bush, making it both a fashion statement and a conversation piece.
Mixed Consumer Reactions
The debut of the Skims Faux Hair Panty has triggered a wide spectrum of responses among U.S. consumers and fashion watchers.
Positive reactions highlight the boldness and humor of the launch. Many appreciate the willingness to challenge traditional lingerie aesthetics and open conversations about body hair. Some see it as a playful way to embrace individuality and celebrate diversity in beauty standards.
Critics, however, raise several questions:
- Practicality: Some wonder how comfortable the faux hair patch is for daily wear, and whether it might be difficult to maintain or keep tangle-free.
- Necessity: Others question whether there was actual consumer demand for such a product or if it was created mainly as a publicity stunt.
- Inclusivity: Although twelve shades are offered, a few voices have asked whether future launches might include more nuanced textures and tones to reflect even broader diversity.
Despite the debate, the numbers speak for themselves: most styles were snapped up quickly after launch, proving that novelty and controversy can be powerful drivers of sales.
Cultural Context and Fashion Trends
The release of the Skims Faux Hair Panty reflects broader trends in the fashion and beauty industries. In recent years, there has been a noticeable move toward normalizing body hair, particularly in campaigns that challenge conventional grooming standards. Editorial shoots and runway presentations have occasionally featured visible pubic hair or hair-inspired embellishments, signaling a growing acceptance of natural looks.
By commercializing this concept in a mainstream lingerie product, Skims is bringing what was once an avant-garde runway statement into everyday retail. It’s part humor, part cultural commentary, and part strategic branding.
What’s Next for the Collection
As of today, the Skims Faux Hair Panty is only available through the brand’s official online store. Due to the overwhelming response, many colors and sizes are on waitlist status, and the company is expected to announce restocks soon.
Looking ahead, fashion insiders are speculating about a few potential developments:
- Expanded color and texture ranges in future drops.
- Restock dates ahead of the holiday season to capitalize on gifting trends.
- Possible limited-edition collaborations featuring new hair shapes or patterns.
- Customer reviews and wear-tests, which will offer real insights into comfort and durability.
Skims has a pattern of following viral launches with additional variations, so more faux hair products may be on the horizon.
The Skims Faux Hair Panty is one of the most talked-about lingerie releases of the year. Whether viewed as provocative, funny, empowering, or just plain bizarre, it has undeniably captured public attention and driven massive engagement for the brand. Share your thoughts below — is this fashion genius or a headline-grabbing stunt gone too far?
