Walmart Black Friday ad 2025 is officially live, kicking off one of the biggest shopping events of the year with record-breaking discounts on tech, home goods, toys, and more. As of November 23, 2025, the retail giant has released its full Black Friday circular, both online and in print, featuring hundreds of deals that begin rolling out this week through Cyber Monday.
This year’s Black Friday event from Walmart highlights the retailer’s focus on online convenience, early access for members, and deep price cuts on major brands such as Apple, Samsung, Sony, LG, and Dyson.
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Walmart’s Black Friday 2025 Schedule
Walmart has announced a multi-phase sale schedule for its 2025 Black Friday event. Similar to previous years, the sale includes both early online deals and in-store shopping events.
Here’s the full schedule as confirmed by Walmart:
| Event Phase | Start Date & Time | Details |
|---|---|---|
| Early Online Access for Walmart+ Members | November 25 at 12 p.m. ET | Members shop deals 3 hours before the public |
| Online Black Friday Sale (Open to All) | November 25 at 3 p.m. ET | Thousands of items available on Walmart.com |
| In-Store Black Friday Sale | November 29 at 6 a.m. local time | Physical stores open with doorbusters |
| Cyber Monday Event | December 2 at 7 a.m. ET | Online-exclusive tech and home deals |
With this hybrid format, shoppers can choose between online convenience or traditional in-store doorbusters.
Featured Deals from the 2025 Black Friday Ad
The Walmart Black Friday ad 2025 showcases massive discounts across major categories, from electronics and toys to home appliances and personal tech.
Here’s a breakdown of standout offers featured in the current circular:
Electronics & Tech
- Apple iPad (9th Gen) – $229 (was $329)
- Samsung 65″ 4K Crystal UHD Smart TV – $398 (was $578)
- PlayStation 5 Slim Console Bundle with Spider-Man 2 – $499 (includes controller and digital code)
- Xbox Series X Console – $449 (includes bonus controller)
- Apple AirPods Pro (2nd Gen) – $169 (was $249)
- HP 15.6″ Laptop (Intel Core i5, 512GB SSD) – $349 (was $599)
Tech remains the biggest draw for Walmart’s Black Friday shoppers, and this year’s prices are some of the most aggressive yet.
Home & Kitchen
- Dyson V12 Detect Slim Vacuum – $399 (was $649)
- Keurig K-Slim Coffee Maker – $49 (was $99)
- Ninja Foodi DualZone Air Fryer (8 Quart) – $119 (was $199)
- iRobot Roomba j7+ Vacuum – $499 (was $799)
- Hisense 75″ 4K Roku TV – $498 (was $698)
Walmart has placed a major emphasis on smart home and kitchen upgrades, appealing to holiday shoppers preparing for gatherings and end-of-year hosting.
Toys & Gaming
- LEGO Star Wars Millennium Falcon Set – $129 (was $169)
- Nintendo Switch OLED Bundle (Mario Kart 8 Deluxe) – $299 (includes 3-month online subscription)
- Barbie Dreamhouse 2025 Edition – $179 (was $249)
- Hot Wheels City Ultimate Garage – $74 (was $129)
- Xbox Game Pass 3-Month Membership – $34.99
Gaming bundles and collectibles remain top sellers, especially with supply chains stable and stock levels improved compared to previous years.
Apparel & Lifestyle
- Champion Hoodies and Joggers (Men’s/Women’s) – $25 each
- Sorel Winter Boots – 40% off select styles
- Apple Watch SE (2023 Model) – $199 (was $249)
- Garmin Venu 2 Smartwatch – $279 (was $399)
Walmart’s 2025 Black Friday ad also highlights apparel savings from top-name brands, expanding beyond electronics and home items to include seasonal fashion and fitness gear.
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Online Shopping Focus for 2025
Walmart is doubling down on its digital-first approach, making online shopping the centerpiece of its 2025 Black Friday strategy. Most featured deals from this year’s ad are available online, giving shoppers the flexibility to secure major discounts without stepping into crowded stores. The full catalog can be accessed through Walmart.com or the Walmart mobile app, where many early offers roll out hours before in-store events even begin.
Walmart+ members receive several exclusive online advantages that enhance the shopping experience and provide a competitive edge during high-demand drops:
- Early access to online deals, giving members a head start on limited-stock items.
- Free two-day shipping with no minimum purchase requirement, making last-minute or single-item orders more convenient.
- Scan & Go checkout, which speeds up in-store visits by allowing customers to scan items directly through the app and check out digitally.
- Fuel discounts at participating gas stations, adding extra savings beyond online purchases.
In recent years, Walmart’s digital infrastructure has seen major upgrades, reducing the connection issues and checkout delays that once accompanied high-traffic shopping holidays. These improvements help ensure that Black Friday transactions run smoothly, even during peak hours when millions of shoppers are online simultaneously.
With stronger online capabilities, exclusive member advantages, and early access incentives, Walmart’s 2025 Black Friday event is more digitally driven than ever—giving customers a fast, reliable, and convenient way to shop from home.
In-Store Shopping Experience
Walmart’s in-store Black Friday 2025 rush is expected to be one of the biggest yet, with stores opening their doors at 6 a.m. local time on November 29. Every Walmart location across all 50 states will participate, offering exclusive, in-store-only doorbusters that are anticipated to draw significant crowds. Shoppers can expect major discounts on high-demand products such as TVs, gaming consoles, laptops, tablets, smart home devices, and popular Apple products—items that traditionally sell out within the first wave of customers.
To create a smooth and safer environment, Walmart will maintain its enhanced safety and convenience measures throughout the event. These include improved crowd management systems to guide shoppers efficiently, clearly marked aisles to help direct foot traffic toward the biggest deals, and mobile checkout lanes designed to reduce long lines at traditional registers. Associates will be available across the sales floor to assist with checkout, answer questions, and help customers locate doorbuster items quickly.
Because some of the biggest deals will be offered in limited quantities, arriving early will be crucial for those hoping to secure top-ticket items before they sell out. Doorbusters on items like next-generation gaming consoles, premium televisions, and Apple devices typically disappear within minutes, making early arrival and strategic planning essential. Many seasoned Black Friday shoppers line up long before opening time to ensure they’re among the first inside.
Overall, Walmart is aiming to deliver a fast, organized, and exciting in-store shopping experience—keeping the traditional Black Friday energy alive while making the process smoother and more efficient for everyone.
Walmart Black Friday 2025 Themes and Trends
Walmart’s Black Friday 2025 lineup highlights several major trends shaping the retail landscape, reflecting both evolving customer preferences and broader shifts in the economy. This year’s ad showcases a strong emphasis on technology, home upgrades, sustainability, and flexible purchasing options, offering a clear picture of what shoppers value most heading into the holiday season.
Tech Dominance
Electronics remain the star of Walmart’s Black Friday strategy, with gaming consoles, 4K and 8K TVs, tablets, laptops, and wearables leading projected sales. The retailer is spotlighting bundles, exclusive colors, and limited-edition releases that cater to tech enthusiasts. With the rise of smart entertainment ecosystems and upgraded gaming hardware, Walmart is positioning itself as a go-to destination for cutting-edge tech deals.
Home Upgrades
A continued interest in home improvement is reflected in deep discounts on smart devices, robotic vacuums, kitchen appliances, and air purifiers. Many shoppers are still prioritizing comfort, home efficiency, and lifestyle enhancements, making these categories especially appealing. From high-capacity air fryers to smart home hubs, these deals encourage shoppers to modernize their living spaces without stretching their budgets.
Sustainability Focus
More eco-conscious options are included than ever before, showing Walmart’s commitment to sustainability. Products labeled “eco-friendly” or “energy-efficient” are featured prominently, particularly in appliances, lighting, and home products. This aligns with increasing consumer interest in long-term cost savings and environmentally responsible choices.
Flexible Shopping
Walmart continues to build on the hybrid shopping model that has become essential in recent years. Customers can switch seamlessly between online and in-store purchasing, take advantage of same-day pickup, or use delivery services based on their preferences. This flexibility supports shoppers who want convenience, speed, and control over how they get their Black Friday deals.
In line with broader affordability trends, Walmart is also expanding its holiday layaway and financing programs through Affirm. This makes it easier for customers to spread their payments over time, reducing the financial pressure that often accompanies holiday shopping. By offering more accessible payment plans, Walmart aims to support families who want to take advantage of major discounts without compromising their budgets.
Tips for Shoppers
If you’re gearing up for Walmart’s Black Friday 2025 event, having a plan in place can significantly increase your chances of securing the best deals before they disappear. With high-demand items and timed drops throughout the shopping period, preparation is the key to navigating the event smoothly.
Smart Shopping Tips
Join Walmart+
A Walmart+ membership provides a major advantage during Black Friday. Members receive early access to select online deals, often hours before the general public. Free shipping, faster delivery options, and in-store scan-and-go tools make the shopping experience even smoother.
Set Reminders
Many of the most sought-after deals go live at very specific times. Setting alerts for product drops—especially for items like gaming consoles, premium TVs, laptops, and Apple products—ensures you’re ready the moment a deal becomes available. This simple step can mean the difference between hitting “add to cart” and watching an item sell out in seconds.
Use the App
The Walmart mobile app is one of the most powerful tools during Black Friday season. It gives shoppers access to real-time inventory updates, barcode scanning, and local store pickup options. The app also makes checking out faster during major sale rushes, helping you secure deals before stock levels drop.
Compare Prices
It’s worth taking a moment to check prices at other major retailers. Walmart is known for aggressive Black Friday pricing, often matching or undercutting competitors. A quick comparison can help confirm whether you’re getting the best available deal on big-ticket items.
Plan Pickup or Delivery
To avoid long store lines and crowded aisles, consider choosing free curbside pickup or local delivery for eligible items. These options allow you to complete your shopping without navigating the in-store rush, especially helpful for everyday essentials, toys, and home items that won’t require sprinting to a doorbuster bin.
Being strategic—whether through early planning, smart tech tools, or alternative pickup methods—can give you a huge advantage during Walmart’s Black Friday event. A little preparation goes a long way in securing limited-time deals before they sell out.
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What’s Next After Black Friday
Walmart’s savings streak doesn’t slow down once the excitement of Black Friday weekend fades. In fact, the retailer is gearing up to transition straight into another major shopping milestone: Cyber Monday on December 2. This online-focused event is expected to deliver an entirely new lineup of digital deals, giving shoppers fresh opportunities to score discounts without needing to visit a store. Walmart typically uses Cyber Monday to spotlight categories that perform especially well online, such as laptops, tablets, smart TVs, gaming bundles, soundbars, headphones, and a variety of other tech-driven products. Because many of these items are frequently upgraded or purchased as holiday gifts, customers can anticipate aggressive markdowns designed to match or even outdo some of the Black Friday discounts.
Once Cyber Monday wraps up, the retailer continues the momentum with the start of its Holiday Deals Week—an extended round of promotions that stretches well into mid-December. This period is thoughtfully structured to cater to all types of shoppers. Those who like to finish their gift list early can take advantage of consistent bargains, while last-minute buyers can still find great prices without feeling rushed. During this extended sale window, Walmart typically focuses on a wide mix of high-demand departments, including toys for all ages, popular electronics, home décor, small and large appliances, kitchen tools, bedding, and a variety of seasonal items that help shoppers prepare for gatherings, celebrations, and winter home updates.
What makes Walmart’s post–Black Friday strategy especially appealing is the steady availability of deals across multiple weeks. Instead of concentrating all discounts into a single weekend, the retailer spreads out its offers so customers can shop at their own pace. Whether someone needs to replace older tech, upgrade their entertainment setup, refresh their home with practical essentials, or find meaningful gifts for family and friends, there are ongoing chances to save right into the heart of the holiday season. By rolling out promotions in waves, Walmart ensures that the excitement—and the savings—remain strong long after the initial Black Friday rush is over.
Walmart’s 2025 Black Friday ad confirms another year of massive savings across every major shopping category. Whether you’re buying online or heading to your local store, the deals are already in motion — which means now is the perfect time to plan your purchases and grab the season’s best bargains.
