GMA Deals and Steals has once again captured the attention of shoppers across the country. The popular Good Morning America segment, hosted by Tory Johnson, is helping Americans score big discounts just in time for the 2025 holiday season. Airing every Thursday on ABC, the segment delivers exclusive, limited-time offers from trusted U.S. brands—many of them small or family-owned businesses.
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Why Viewers Love GMA Deals and Steals
For more than a decade, GMA Deals and Steals has been one of the most anticipated parts of the morning broadcast. Each week, Tory Johnson showcases new items that combine quality, value, and purpose. The segment has become a tradition for millions of viewers who tune in not just for the bargains but also for the inspiring stories behind the products.
Every edition features items that make daily life a little better—beauty tools, kitchen gadgets, fashion accessories, and home essentials. Discounts often reach up to 75 percent off retail prices, and shoppers can buy directly through ABC’s verified online links for a quick and secure checkout.
The appeal is simple: reliable deals, authentic brands, and feel-good shopping that supports American entrepreneurs.
The Latest Holiday Lineup for November 2025
This week’s GMA Deals and Steals (November 28, 2025) is packed with gifts perfect for the season. With Black Friday in full swing, the featured products blend comfort, creativity, and practicality—exactly what shoppers are looking for this year.
Featured Highlights
- Warmies Microwavable Plush – Soft, lavender-scented animals that double as heating pads, discounted 50 percent.
- Ettika Jewelry – Delicate, modern designs from Los Angeles, up to 70 percent off.
- Pure Daily Care – Professional-grade skincare tools such as facial steamers, offered 60 percent off.
- Vahdam Teas – High-quality teas sourced from India’s finest gardens, half price for the holidays.
- GuruNanda Essential Oils – Wellness diffusers and oils, marked down 65 percent.
All offers are available through the official GMA shopping portal for a limited time, typically 24 to 48 hours. Each listing includes clear pricing, shipping details, and expiration times so shoppers know exactly when to act.
How to Shop Smart and Safe
Buying through GMA Deals and Steals is straightforward, but timing matters. Here are quick tips for getting the most out of each week’s deals:
- Shop early. Many best-selling items sell out within hours of airing.
- Use only official ABC links. These ensure payment security and authentic products.
- Review policies. Each business sets its own shipping and return terms.
- Check time limits. Most discounts expire within two days of broadcast.
This transparent setup has helped Good Morning America maintain the trust of viewers who value legitimate savings and clear information.
A Lifeline for Small Businesses
Beyond the excitement of finding a bargain, GMA Deals and Steals plays a major role in boosting small-business success stories. Many featured brands are U.S. startups or family-run ventures that see massive sales surges after being spotlighted on national television.
For example, skincare companies, artisan jewelry designers, and wellness product makers have all reported that their appearance on GMA opened doors to new distribution and long-term customers. Tory Johnson frequently highlights how these partnerships turn dreams into sustainable growth.
This commitment to supporting independent entrepreneurs has become a defining part of the show’s identity. It’s shopping with a purpose—helping viewers save while helping small businesses thrive.
Standing Out in 2025’s Crowded Shopping Season
Online shoppers in 2025 are flooded with advertisements and flash sales, especially around Black Friday and Cyber Monday. What sets GMA Deals and Steals apart is its trust factor. Every company featured is vetted by ABC News for product quality, business credibility, and customer satisfaction.
That verification gives viewers confidence that what they see on screen is exactly what they’ll receive. With inflation still influencing holiday budgets, value and authenticity have become top priorities for shoppers. The GMA team’s focus on real deals—not gimmicks—keeps the audience loyal year after year.
Social Buzz and Online Reach
The segment doesn’t stop when the broadcast ends. Clips from GMA Deals and Steals trend across Instagram, Facebook, and X (formerly Twitter) within minutes of airing. Viewers share favorite finds, post unboxing videos, and alert friends when inventory runs low.
Tory Johnson also connects directly with fans through her verified social media channels, offering behind-the-scenes looks and occasional online-only extras. This steady engagement has turned the weekly TV feature into a nationwide digital shopping event followed by millions.
Easy Ways to Keep Up With Weekly Offers
Viewers who never want to miss a deal can check the official Good Morning America shopping page every Thursday morning. The page updates right after the live segment and lists all current products, prices, and links.
Typical product categories include:
- Seasonal gifts and décor
- Skincare and wellness tools
- Tech gadgets and accessories
- Apparel and jewelry
- Kitchen and home essentials
Archived products sometimes return for limited restocks, especially during major holidays. Bookmarking the GMA Deals page is the easiest way to stay ahead of upcoming offers.
The Holiday Spirit Behind the Savings
This year’s GMA Deals and Steals embodies more than discounts—it captures the season’s spirit of generosity. Through its “GMA Gives Back” initiative, the show spotlights charitable organizations and encourages viewers to support meaningful causes.
Tory Johnson often reminds audiences that behind every featured brand is a story of passion, perseverance, and creativity. That storytelling element turns ordinary shopping into a shared celebration of innovation and community.
What’s Coming in December 2025
The next several weeks promise even more excitement. December editions of GMA Deals and Steals will feature last-minute gifts, cozy winter accessories, and wellness favorites perfect for the new year. Viewers can expect deeper discounts and fast-shipping options as Christmas nears.
ABC’s production team is also preparing year-end highlights that revisit the most popular products of 2025. Fans can look forward to seeing which small businesses made the biggest impact and how the segment helped them grow.
Whether you’re checking off your holiday list or treating yourself, GMA Deals and Steals keeps shopping joyful, trustworthy, and refreshingly human. Comment below with your favorite find or the deal you’re hoping to catch next week!
