Deals and Steals on GMA Today landed a fresh Black Friday lineup early this morning, featuring steep markdowns across home, tech, beauty, and wellness categories — many with free shipping and limited-time exclusives. Shoppers tuning into Good Morning America and the show’s Deals & Steals pages can find a curated set of products from recognizable brands, plus a handful of GMA-exclusive bundles and price cuts timed for the holiday weekend.
What the collection includes
GMA’s team highlighted a range of categories designed for holiday gift buyers and early bargain hunters. Expect discounts on home essentials (cookware, bedding, small appliances), wellness and personal-care items, popular tech accessories, and trending lifestyle products. Several items are offered with free shipping for a limited time, and some deals are presented as exclusive “GMA” pricing that won’t match regular retail offers.
How Deals & Steals works this weekend
GMA’s Deals & Steals drops typically combine negotiated special pricing with short windows for purchase. This season follows that playbook: many offers are clearly labeled as Black Friday selections and are time-limited, some valid while supplies last. The show’s shopping pages and segments spotlight a rotating set of items — meaning new products and markdowns can appear across the day. For buyers: check the product listing for the stated sale end date and any shipping or returns policies before completing checkout.
Bold early picks to watch
- Home and kitchen: Popular cookware and small appliances are among the highlighted items, with significant percentage discounts that place them below typical Black Friday prices at major retailers.
- Wellness and comfort: Items such as ergonomic chairs, weighted blankets, and specialty pillows appear in curated bundles aimed at gift buyers.
- Tech and accessories: Expect price cuts on headphones, laptop accessories, and smart-home add-ons positioned as holiday-ready deals.
- Beauty and personal care: Several beauty items show marked reductions, including sets and trending devices promoted for gifting.
Why free shipping matters this year
Several Deals & Steals selections include free shipping, lowering the cost of impulse purchases and making bundled gifts more appealing. Free-shipping offers can also speed delivery compared with discount codes that require minimum spends. For shoppers prioritizing total cost (price + shipping), bundles promoted with free delivery can be better values than deeper item-level discounts paired with shipping fees.
What to check before you buy
- Sale duration and stock: Most “Deals & Steals” items are limited-time and limited-quantity. If a product page lists an explicit end date, note it; otherwise assume “while supplies last.”
- Return and warranty terms: GMA’s shopping pages typically link to merchant-specific return policies. Confirm whether the item ships from the retailer or a third party and whether returns are handled by that seller.
- Price comparisons: The GMA price is often competitive, but it can help to compare with other major retailers for identical models or bundles. Look at the full final price (including taxes and shipping if applicable).
- Promo stacking: GMA exclusive pricing is sometimes not combinable with other retailer coupons. Read the fine print on each product listing.
Tips to increase odds of success
- Bookmark the GMA Deals page and refresh early in the morning — new drops can appear with the show’s segments.
- Create accounts with retailers you might buy from to speed checkout and make use of saved payment and address info.
- Use secure payment methods that offer buyer protection in case returns or disputes arise.
- If an item is truly limited, consider whether a price-match or waitlist option exists rather than risk missing it — but remember that limited-supply deals can disappear quickly.
Consumer protections and transparency
GMA’s shopping pages indicate when purchases will redirect to external merchant sites and generally disclose that the site may receive commissions from linked sales. That is important context: the Deals & Steals program works with merchants to offer exclusive pricing, and product pages usually direct buyers to the merchant’s own checkout and policies. Shoppers should therefore treat each listing as a merchant offer, and verify shipping windows, return rules, and warranty coverage on the merchant’s site prior to purchase.
How to spot the best value among many discounts
Not every “sale” is the best possible price. To gauge true value quickly: check the item’s original list price on the merchant site, note the advertised discount percentage, and factor in free shipping or bundled extras. For big-ticket items, a modest percentage off plus free shipping may still be a stronger overall savings than a deeper discount on a lower-priced item with high postage or restocking fees.
Timing for holiday delivery
Black Friday deals can be attractive but also cause shipping bottlenecks. If timely arrival matters, confirm any merchant-estimated delivery windows and whether expedited shipping options are available. Some GMA-promoted deals include expedited or guaranteed shipping as part of the offer; others simply rely on standard merchant timelines.
Final checklist before you check out
- Confirm the exact price and whether it reflects any automatic discounts.
- Verify free-shipping eligibility and estimated delivery dates.
- Review return window and any restocking fees.
- Save order confirmation and screenshots of the product page and price for reference.
Bottom line
GMA’s Deals & Steals this Black Friday are geared toward shoppers who want curated picks and streamlined checkout, often with free shipping or bundled value. The show’s editors emphasize a mix of comfort, tech, and gifting staples. Smart shoppers will treat the listings as starting points: confirm merchant policies, compare prices when possible, and act quickly on seriously limited offers.