At 27 years old, Mikayla Nogueira has emerged as one of the most recognizable faces in the beauty and social media space. Born on June 13, 1998, in Massachusetts, Nogueira has transformed her passion for makeup into a thriving career that spans millions of followers, major business ventures, and a high-profile public life. Her evolution from a TikTok content creator to a business founder and cultural figure reflects both her influence and adaptability in a constantly shifting digital landscape.
In this article, we explore her background, rise to fame, business ventures, personal life developments, and what this influential creator is doing today.
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From Small Town to Social Stardom
Mikayla Nogueira grew up in East Freetown, Massachusetts. Her early interest in beauty and self-expression led her to experiment with makeup long before she became an online personality. She graduated from Apponequet Regional High School before attending Bryant University, where she earned a Bachelor of Arts in communications in 2020. During this time, she explored media and broadcasting — experiences that would later shape her on-camera confidence.
The seeds of her online presence were planted during the global pandemic. In March 2020, she joined TikTok initially as a way to help her mother understand the platform better. Her intuitive content style quickly connected with viewers, and she began sharing makeup tutorials, beauty reviews, and everyday insights. The authenticity and relatability she brought to her craft helped her grow an audience rapidly.
TikTok: The Launchpad for a Beauty Empire
What started as casual posts soon turned into viral success. Nogueira’s makeup content struck a chord with millions, and her TikTok following exploded. Her first big breakthrough came with humorous and helpful beauty videos that showcased her talent and personality. Today, she boasts a massive base of engaged followers across TikTok and Instagram, making her one of the top creators in the beauty space.
Her ascent on TikTok also cemented her as a respected voice in the beauty community. Industry figures and fellow creators have acknowledged her influence and distinctive style. She’s known for honest, approachable content that appeals to both beauty novices and seasoned enthusiasts.
POV Beauty: Turning Influence Into Innovation
In 2025, Nogueira took a significant step beyond social content by launching her own beauty brand, POV Beauty. The line focuses on skincare and makeup preparation products designed to simplify complex beauty routines. Partnering with industry veteran Ani Hadjinian, Nogueira built a brand that reflects her deep understanding of consumer needs — especially products that enhance the experience of applying makeup.
The brand debuted with a collection that includes several core products aimed at delivering hydration, glow, and smoother makeup application. Products like hydrating primers and makeup-prep formulas were developed with performance and everyday usability in mind. Influencers and consumers alike took notice, with strong early demand signaling that Nogueira’s business instincts extend far beyond social media.
Business observers have pointed to the brand’s launch as a case study in how creators can effectively translate digital influence into commercial success. Rather than relying on simple endorsements, POV Beauty emerged as a standalone entity with its own identity and loyal following.
Hair Transformations and Personal Style Evolution
Aside from her business ventures, Nogueira continues to keep fans engaged with personal updates and creative content. In late 2025, she surprised audiences with a striking new hairstyle — cutting her long light brown hair into a short black bob. This dramatic change showed a more adventurous side of her personal aesthetic, sparking widespread attention and conversation online.
Her willingness to experiment with her look keeps her presence fresh and relevant. Whether she’s sharing beauty routines or showing her new style, these moments reinforce her identity as a multifaceted creator who isn’t afraid to take risks.
Life Off Camera: Marriage and Personal Journeys
Nogueira’s personal life has been part of her public narrative. She married her longtime partner, Cody Hawken, in a ceremony that resonated deeply with her followers. Their relationship has been part of her story — highlighting love, support, and mutual growth.
In the past year, she openly discussed her husband’s challenges with addiction and his decision to enter rehab, offering a candid look at their journey together. These revelations revealed another dimension of Nogueira’s life: balancing public success with private struggles. Though difficult at times, her transparency has fostered deeper community connection and empathy among her followers.
Such moments have shaped the way audiences perceive her — not just as a beauty expert, but as a resilient individual navigating the complexities of life, relationships, and mental well-being.
Real Estate and Lifestyle Milestones
Alongside personal developments, Nogueira’s lifestyle has seen notable changes. She and her husband moved into a new home in Massachusetts valued at over $4 million, marking a significant milestone in their life together. This luxurious property represents both personal accomplishment and stability after a challenging period.
Through social media, she has shared glimpses of this transition — from packing up their previous home to selecting furniture and creating new spaces. These personal touches provide fans with thoughtful insight into her everyday life beyond tutorials and business announcements.
How Her Influence Continues to Shape Beauty Trends
At just 27, Nogueira’s impact on beauty culture remains substantial. Her social presence has made an impression not only on her millions of followers but also across the broader industry. Brands and beauty professionals recognize her ability to shift trends and spotlight lesser-known products.
Her influence extends to product innovation, consumer education, and media narratives about beauty standards and creative expression. From viral tutorials to candid discussions about life experiences, she has built a brand that combines expertise with authenticity — a balance that keeps her content relevant in a crowded digital landscape.
Looking Ahead: What’s Next for Nogueira
Whether it’s new product lines, social content evolution, or deeper conversations about personal life and growth, Mikayla Nogueira’s story is far from finished. She remains a figure to watch for fans, industry insiders, and anyone tracking how digital creators redefine beauty, entrepreneurship, and influence in the 21st century.
As trends continue to shift and audiences seek creators who feel genuine and engaging, Nogueira’s blend of talent, transparency, and business savvy positions her for continued relevance and success.
