National Margarita Day 2026 deals are live across the United States today, February 22, 2026, with major restaurant chains and bars offering discounted margaritas, limited-time flavors, and exclusive in-app promotions.
Restaurants celebrate National Margarita Day every year on February 22, and 2026 follows the same pattern. Large casual dining brands, Mexican restaurant chains, and regional bars announced new promotions this week through official apps, social media, and in-store advertising.
Below is a verified breakdown of the most current deals available today.
Table of Contents
What Is National Margarita Day 2026
National Margarita Day is an annual U.S. food holiday dedicated to one of America’s most popular cocktails. Restaurants use the day to launch drink promotions, new flavors, and limited-time menu bundles.
In 2026, participation remains widespread. National chains and local restaurants announced deals starting earlier this week, with most offers valid only on February 22.
Common promotion types include:
- Discounted classic margaritas
- Buy-one-get-one drink specials
- Specialty flavor launches
- Loyalty-app exclusives
- Margarita and food combo deals
Major Chain Restaurant Margarita Deals (2026)
Several national restaurant brands confirmed promotions for National Margarita Day 2026.
Chili’s
Chili’s continues its monthly margarita promotion strategy. For National Margarita Day, locations promoted value margaritas and themed specialty drinks available for dine-in.
Typical confirmed offers include:
- Discounted house margaritas
- Featured monthly margarita pricing
- Loyalty app rewards tied to margarita purchases
Many locations highlight the celebration with limited-time glassware or flavor variations.
Applebee’s
Applebee’s remains one of the most consistent chains participating in margarita promotions.
2026 activity includes:
- Low-price margarita specials tied to the monthly drink program
- Seasonal margarita flavors promoted on social media
- Rewards member pricing through the mobile app
Participation may vary by location, but nationwide promotion messaging is active.
On The Border Mexican Grill & Cantina
On The Border traditionally centers the holiday around margaritas, making it one of the most active brands for this event.
2026 promotions include:
- House margarita discounts
- Premium margarita pricing offers
- Margarita flight promotions at select locations
- Happy hour extensions in some markets
The brand actively promoted the holiday across social platforms this week.
TGI Fridays
TGI Fridays continues to feature margarita deals as part of its cocktail promotion calendar.
For 2026, locations promoted:
- Discount margaritas during happy hour
- Classic and flavored margarita specials
- Limited-time pricing tied to bar menu promotions
Offers vary by franchise, but participation remains widespread.
Fast-Casual and Regional Margarita Promotions
Beyond national chains, fast-casual Mexican brands and regional restaurants are heavily involved in National Margarita Day.
Promotion patterns in 2026 include:
- $5–$8 house margaritas at independent restaurants
- Frozen margarita discounts
- Margarita pitchers at promotional pricing
- Taco-and-margarita combo deals
Local restaurants often drive strong participation because margaritas are core menu items.
App-Exclusive National Margarita Day 2026 Deals
Digital loyalty programs play a major role this year.
Many brands push exclusive offers through mobile apps instead of broad public discounts.
Common app deals:
- Bonus rewards points for margarita purchases
- Members-only margarita pricing
- Free appetizer with margarita purchase
- Limited digital coupons redeemable today only
Restaurants continue shifting holiday promotions toward app engagement.
Trending Margarita Flavors in 2026 Promotions
Restaurants are using National Margarita Day to highlight new flavors.
Trending flavors promoted this year include:
- Spicy mango margarita
- Strawberry jalapeño margarita
- Watermelon margarita
- Coconut margarita
- Skinny or low-calorie margaritas
Premium tequila upgrades remain a major upsell across chains.
Happy Hour Extensions and Bar Events
Many bars extended happy hour for the holiday.
Event trends in 2026:
- All-day margarita pricing
- DJ or themed bar nights
- Margarita tasting flights
- Outdoor patio margarita events in warm-weather states
Weekend timing helps boost participation since February 22, 2026 falls on a Sunday.
How Consumers Are Finding Deals in 2026
Deal discovery has shifted toward digital platforms.
The most active sources today include:
- Restaurant mobile apps
- Instagram announcements
- TikTok promotional posts from brands
- In-store signage
- Push notifications from loyalty programs
Social media continues to drive last-minute deal awareness.
Price Trends for National Margarita Day 2026
Pricing remains similar to recent years despite broader restaurant inflation.
| Type | Typical Price |
|---|---|
| House margarita | $3–$8 |
| Premium margarita | $6–$12 |
| Margarita flights | $10–$18 |
| Pitchers | $15–$30 |
Deep discounts often require loyalty membership or dine-in.
Why Restaurants Invest in Margarita Promotions
National Margarita Day ranks among the most profitable beverage holidays.
Restaurants benefit because:
- Margaritas carry strong profit margins
- Alcohol promotions increase food sales
- Social media drives viral drink content
- Loyalty programs gain new sign-ups
Brands increasingly treat the holiday as a customer acquisition event rather than just a discount day.
Consumer Trends Shaping National Margarita Day 2026
Several trends define this year’s promotions.
Key shifts:
- More premium tequila upgrades
- Strong focus on spicy flavors
- Growth in low-calorie margarita options
- Digital-first deals replacing blanket discounts
- Experience-based promotions like flights and tastings
These trends mirror broader cocktail industry patterns in the U.S.
What To Expect Late Today
Restaurants often release additional flash deals during the afternoon and evening.
Typical last-minute promotions include:
- Limited happy hour pricing
- App push notification coupons
- Bar-only specials
- Event-based pricing during evening hours
Consumers checking apps later today may see new offers.
Bottom Line
National Margarita Day remains a major promotional event for U.S. restaurants in 2026. Major chains, Mexican restaurant brands, and local bars confirmed active deals today, with discounts focused on house margaritas, specialty flavors, and loyalty-app rewards.
Participation is strong nationwide, and digital offers continue to dominate how consumers access margarita promotions.
What deals are you seeing near you for National Margarita Day 2026? Share your favorite margarita special in the comments and stay tuned for more updates.
