The At Home with Baker Mayfield commercials became one of the most talked-about ad campaigns in both sports and entertainment. With humor, relatability, and clever storytelling, the series transformed a simple insurance message into a cultural phenomenon. Even years after its debut, fans continue to quote and share clips from the campaign, proving how deeply it resonated with audiences across the United States.
Table of Contents
THE ORIGIN OF THE CAMPAIGN
When Progressive Insurance first teamed up with NFL quarterback Baker Mayfield in 2019, few expected it would create one of the most memorable ad series in football history. The concept was simple yet brilliant — Mayfield’s “home” wasn’t a house in the suburbs but Cleveland’s FirstEnergy Stadium, where he was then quarterback for the Browns.
The campaign humorously portrayed Baker and his real-life wife, Emily Mayfield, living ordinary suburban lives inside a massive football stadium. Instead of mowing a backyard lawn, Baker mowed the entire field. Instead of neighbors, his visitors were fans. And instead of checking the mailbox, he was checking security gates.
Each commercial brought everyday domestic struggles into a surreal NFL-sized world, blending sports celebrity with relatable humor.
WHY THE CAMPAIGN STRUCK GOLD
The success of the At Home with Baker Mayfield commercials can be credited to a few key ingredients:
- Clever storytelling: Each ad had a simple, slice-of-life premise — doing laundry, hosting a book club, or preparing for a storm — made hilarious by the absurd setting.
- Authenticity: Baker and Emily’s natural chemistry made the spots feel unscripted and genuine.
- Regional pride: The campaign connected deeply with Cleveland fans, who saw their quarterback embracing his role on and off the field.
- Memorable catchphrases and scenarios: Lines like “Stadium’s a mess again” and “Honey, did you leave the gate open?” became instantly recognizable.
Progressive’s marketing team struck the perfect balance between humor and heart, creating ads that viewers didn’t skip — they looked forward to them.
THE MOST POPULAR AT HOME WITH BAKER MAYFIELD COMMERCIALS
Over several seasons, the campaign produced dozens of spots, but a few stood out as fan favorites:
- “Book Club” – Baker hosts a book club for his stadium neighbors, hilariously debating romance novels and taking critiques personally.
- “Halloween” – He and Emily hand out nachos to trick-or-treaters at the stadium gates, completely missing the point of Halloween candy.
- “Mowing the Lawn” – Baker pushes a lawn mower across the entire football field, checking for bald spots like a typical homeowner.
- “Rain Delay” – The couple rushes to cover their seats when a sudden downpour hits — just like any homeowner protecting their patio furniture.
- “Power Outage” – Baker scrambles to find the fuse box inside the massive stadium when the lights go out.
These ads weren’t just funny — they built a narrative over multiple seasons, turning Mayfield into a sitcom-like character that audiences genuinely rooted for.
THE END OF AN ERA
After Baker Mayfield’s trade from the Cleveland Browns in 2022, Progressive made the decision to end the campaign. The ads were deeply tied to the stadium setting and his role as the Browns’ quarterback, making it difficult to continue the storyline once he left the team.
Mayfield himself later confirmed the campaign’s conclusion, explaining that he had pitched an idea for a “moving day” ad that would wrap up the story — with him packing boxes and leaving the stadium — but it wasn’t produced.
Fans expressed disappointment across social media, with many calling it one of the best ad campaigns in sports history. Even now, clips from the series continue to circulate online, showing the campaign’s lasting power.
WHY THE ADS STILL STAND OUT IN 2025
Even though the commercials stopped airing, the At Home with Baker Mayfield commercials remain a benchmark for athlete-driven marketing. Here’s why they’re still remembered today:
- A new kind of sports advertising – Instead of focusing on athletic feats, the campaign humanized a football star.
- A consistent story arc – Few commercial series maintained such a clear and cohesive narrative across multiple seasons.
- Real-life relatability – Whether it was losing his keys or hosting guests, every episode reflected everyday frustrations — just on a stadium scale.
- Cultural reach – The campaign appealed to more than just NFL fans; casual viewers loved its sitcom-like humor.
Even now, fans continue to joke that Baker’s next “home” should be Raymond James Stadium, where he currently plays for the Tampa Bay Buccaneers.
THE LEGACY OF THE CAMPAIGN
Advertising experts often cite the At Home with Baker Mayfield commercials as a perfect example of branding that built emotional connection. The campaign did more than promote insurance — it made viewers laugh, created nostalgia, and elevated Baker’s public image.
For Progressive, the campaign boosted brand visibility in a crowded insurance market dominated by characters like Flo and the Geico Gecko. For Mayfield, it showcased his personality — self-deprecating, relatable, and entertaining.
As a result, the commercials helped reposition him not only as an athlete but as a mainstream pop-culture figure.
COULD THE CAMPAIGN EVER RETURN?
Fans have speculated about a possible reboot now that Mayfield has found success with Tampa Bay. Social media posts frequently suggest new scenarios:
- Baker “moving in” to the Buccaneers’ Raymond James Stadium.
- “Housewarming” parties featuring teammates and mascots.
- A playful ad showing Baker adjusting to the Florida weather after years of Cleveland winters.
While Progressive has not announced any plans to revive the series, Baker has expressed openness to reprising the role under the right conditions. The demand from fans certainly remains high, keeping the idea alive in conversation.
A LOOK BACK AT THE IMPACT ON BAKER MAYFIELD’S CAREER
Beyond the laughs, the commercials helped shape Mayfield’s reputation off the field. At a time when public opinion about him fluctuated, the campaign reminded fans of his wit, charm, and authenticity.
It also gave him a mainstream presence rarely achieved by NFL players outside of game broadcasts. From talk shows to online compilations, Baker’s comedic timing earned him respect beyond football.
Today, as Mayfield continues his career with the Tampa Bay Buccaneers, those commercials stand as a reminder of how powerful storytelling and humor can connect athletes with audiences.
THE ENDURING APPEAL OF “AT HOME WITH BAKER MAYFIELD”
The true magic of the campaign lies in how it blurred the line between sports and everyday life. It wasn’t just about football — it was about finding humor in life’s daily routines, even when your home happens to be a 70,000-seat stadium.
For many viewers, it became more than a set of ads. It was a running joke, a comfort watch, and a part of NFL Sundays.
As time passes, the At Home with Baker Mayfield commercials remain one of the most beloved athlete-brand collaborations ever created — clever, heartfelt, and genuinely funny.
Do you still remember your favorite At Home with Baker Mayfield moment? Share it below — and tell us which ad made you laugh the most!