Bath and Body Works Candle Day 2025 begins with confirmed dates, verified pricing, and one of the biggest discounts the retailer offers all year. Bath and Body Works Candle Day 2025 starts online on Thursday, December 4 at 10 p.m. ET, with in-store shopping beginning Friday, December 5. The event features 3-wick candles priced at $9.95, marking the lowest annual price point offered by the brand.
This nationwide sale has become a major seasonal event for shoppers who wait each year to stock up on holiday scents, year-round classics, and limited-edition releases. With the brand confirming the return of over 180 candle options for 2025, the excitement surrounding this year’s event is already strong.
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What Candle Day Is and Why It Has Become a Shopping Tradition
Candle Day is an annual Bath & Body Works event where the brand drops the price of its signature 3-wick candles to their lowest level of the year. These candles normally retail around the mid-twenties, so the $9.95 price point gives shoppers one of the deepest savings available from the retailer.
Across the United States, customers use Candle Day to buy gifts, restock their homes, and pick up holiday fragrances. The event has become a tradition that attracts heavy online traffic and long in-store lines, especially during the first morning of the sale.
The appeal is simple: a wide variety of scents, extremely limited annual pricing, and a sale that only lasts a few days.
Confirmed Candle Day 2025 Dates and Pricing
Bath & Body Works has locked in the official schedule, and this year’s event mirrors recent years in length and structure.
Candle Day 2025 Schedule
- Online sale: Thursday, December 4 at 10 p.m. ET
- In-store sale: Friday, December 5 (many stores open early)
- Event ends: Sunday, December 7
- Price for 3-wick candles: $9.95
- Purchase limit: 24 candles per person or order
The purchase limit applies both online and in stores. The multi-day format allows customers ample time to shop, but early participation is still recommended because popular scents tend to sell out fast.
What’s Included: Scents, New Releases, and Returning Favorites
The brand has confirmed that more than 180 candle options will be available during the event this year. That includes classic scents, seasonal releases, and brand-new introductions created specifically for the holiday shopping season.
Types of Candles Available
- Customer favorites like Champagne Toast, Fresh Balsam, Vanilla Bean Noel, Mahogany Teakwood, and Japanese Cherry Blossom
- Holiday scents such as spicy, sweet, pine, and dessert-inspired blends
- Limited-edition options available only during the winter season
- New 2025 releases introduced in time for the event
The large number of offerings helps shoppers find something for any preference — whether they prefer warm bakery fragrances, clean aromatics, floral blends, or traditional holiday notes like pine and cinnamon.
What’s New or Different for Candle Day 2025
While Bath & Body Works has kept the core structure of Candle Day the same, a few updates shape this year’s event:
- The $9.95 price point continues, maintaining wide appeal and strong discounts.
- The scent lineup expanded to over 180 selections for the 2025 holiday season.
- Both online and in-store shopping options remain available, offering flexibility and reducing crowding.
- The three-day sale window continues, helping more shoppers access the event.
- The 24-candle limit stays in place, ensuring fairness and preventing excessive bulk buying.
For shoppers, these updates mean more choice, more convenience, and a predictable structure that makes planning easier.
Tips for Shopping Candle Day 2025 Successfully
Because Candle Day moves quickly each year, planning is essential. These tips can help both online and in-store shoppers make the most of the event.
Online Shopping Tips
- Log in early before the sale begins so checkout runs smoothly.
- Be ready at 10 p.m. ET when the online sale opens.
- Add favorite scents to your online wish list in advance.
- Check out quickly to avoid losing items as inventory shifts.
In-Store Shopping Tips
- Know your store’s opening time, as some locations open earlier than usual.
- Bring your list so you can move quickly through the displays.
- Expect crowds, especially during the first few hours Friday morning.
- Use in-store pickup if your location offers it, to save time.
General Tips
- Create a “top five” priority list, especially for limited editions.
- Shop early in the sale window to avoid sellouts.
- Stick to the 24-candle limit to ensure smoother checkout.
Why Candle Day Remains So Popular in 2025
The continued success of Candle Day comes down to three main factors: deep savings, product variety, and strong seasonal demand. Many shoppers wait specifically for this event to buy holiday gifts, stock up on personal favorites, and explore new fragrances.
The timing of the sale — early December — also aligns with holiday shopping season, making it an ideal moment for customers looking to buy gifts for teachers, coworkers, family, and friends.
In 2025, the event remains one of the most significant retail promotions in the fragrance and home-scent market. With confirmed dates, pricing, and a large scent lineup, Candle Day continues to be a standout event for U.S. shoppers.
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Share your favorite Candle Day scents in the comments and tell us what you plan to pick up this year.