Fox News has officially welcomed Brett Cooper as a contributor, marking a significant step in its strategy to connect with younger audiences. The announcement, made on June 25, 2025, positions Brett Cooper at the center of Fox News’ ongoing effort to diversify its voice and attract Gen Z viewers. Cooper, a 23-year-old conservative podcaster and influencer, brings a fresh, grounded perspective to the network, promising to shake up traditional cable news commentary with her sharp wit and unique takes.
Cooper made her debut scheduled for The Will Cain Show at 4 p.m. ET on June 25, though reports indicate she missed the initial appearance due to unexpected car issues. Despite this hiccup, her arrival has generated notable buzz, both on social media and within the media industry. With over nine million followers across her platforms, Brett Cooper is quickly becoming one of the most influential young voices in conservative media.
Her podcast, The Brett Cooper Show, launched in January 2025, covers a wide range of topics—from current events and pop culture to politics, generational shifts, and relationships. Previously, she hosted The Comments Section for The Daily Wire from 2022 to 2024, building a reputation for engaging, honest dialogue with her audience.
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Brett Cooper’s Impact on Fox News’ Youth Appeal
Fox News has long dominated cable news, but its audience skews older—the average viewer is 69, according to recent Nielsen data. The addition of Brett Cooper signals a deliberate push to broaden the network’s appeal and engage younger, digitally native audiences. Her style is less confrontational than many of her peers, focusing instead on relatable, thoughtful commentary that resonates with Gen Z and young women.
Cooper’s background as a child actor and UCLA graduate gives her a unique vantage point. She has spoken openly about feeling alienated from Hollywood due to her conservative values, especially during the COVID-19 pandemic. This experience inspired her to create content that speaks directly to young people seeking authenticity and independent voices.
On social media, Brett Cooper’s influence is undeniable. Her platforms—TikTok, Instagram, YouTube, and X—attract millions of young followers eager for perspectives that differ from mainstream narratives. In interviews, she has emphasized the importance of meeting audiences where they are, both online and in conversation.
Key Points: Brett Cooper’s Role and Influence
- Age and Background: At 23, Cooper is among the youngest personalities on Fox News, bringing a Gen Z perspective to the network.
- Social Media Reach: She has amassed over nine million followers across multiple platforms, making her one of the most influential young conservative voices online.
- Content Style: Known for her grounded, less confrontational approach, Cooper covers topics ranging from politics and pop culture to relationships and generational change.
- Previous Work: Hosted The Comments Section on The Daily Wire from 2022 to 2024 before launching her own podcast in January 2025.
- Fox News Strategy: Her hiring is part of a broader effort by Fox News to attract younger viewers and diversify its on-air talent.
How Brett Cooper Fits Into Fox News’ Future
Fox News is no stranger to evolving its lineup to reflect changing audience preferences. Alongside Brett Cooper, the network has recently introduced other rising conservative stars like Riley Gaines and Lawrence Jones. These moves underscore a clear strategy: to remain relevant in a media landscape increasingly dominated by digital-first creators.
Cooper’s debut, while delayed, is highly anticipated. Her ability to connect with young audiences—especially young women—positions her as a key player in Fox News’ future. She has already appeared as a guest on shows like Jesse Watters Primetime, where she discussed the evolving media landscape and the growing demand for authentic, independent voices.
In her own words, Cooper has said that young people are “hungry for independent voices who are authentic and honest with their audiences. They don’t want to hear from traditional pundits 24/7.” This philosophy aligns perfectly with Fox News’ current direction, as the network seeks to balance its legacy audience with the next generation of viewers.
The Broader Media Landscape and Brett Cooper’s Unique Position
Brett Cooper’s rise is emblematic of a larger trend in media: the growing influence of digital-native personalities who blur the lines between traditional journalism and influencer culture. Unlike many of her peers, Cooper adopts a conversational, approachable tone, making complex issues accessible to a broad audience.
Her success is not just about numbers—it’s about engagement. She has built a loyal following by addressing topics that matter to young people, from mental health to political activism, often with a personal touch. This authenticity is rare in cable news, where punditry often dominates.
Fox News’ decision to bring Brett Cooper on board reflects a recognition that the future of news is digital, social, and intergenerational. By investing in young talent like Cooper, the network is positioning itself for long-term relevance in a rapidly changing media environment.
What’s Next for Brett Cooper and Fox News?
As Brett Cooper settles into her new role, all eyes are on how she will shape the conversation at Fox News. Her first official appearance, though delayed, is expected to draw significant attention from both fans and critics. With her vast social media reach and unique perspective, she has the potential to redefine what it means to be a conservative commentator in the digital age.
For young viewers, Brett Cooper represents a new kind of media personality—one who is unafraid to challenge the status quo, but does so with empathy and intelligence. For Fox News, she is a bridge to the next generation of news consumers, offering fresh insights and a voice that resonates far beyond the cable box.
If you want to stay ahead of the curve and see how Brett Cooper is transforming Fox News, follow her journey on the network and across her social media channels.