Did Jerry Jones sell the Cowboys? That question has been swirling among NFL fans and sports investors, especially as the value of professional franchises reaches astonishing new highs. As of July 28, 2025, the Dallas Cowboys, still regarded as the world’s most valuable sports franchise, remain under the full control and stewardship of their legendary owner, Jerry Jones.
Recent headlines have reignited speculation about possible team sales after the Los Angeles Lakers were sold for an NBA-record $10 billion earlier this summer. The news fueled rumors and hopeful chatter that Jones might consider cashing in his ownership of the Cowboys—especially with the franchise now valued at around $10 billion, dwarfing almost every other team across all sports. However, Jones himself and every credible report confirm that the Dallas Cowboys are not for sale.
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Jerry Jones’ Unmatched Tenure and Recent Statements
Jerry Jones bought the Cowboys in 1989 for $140 million—a then-record price that would become the single greatest investment in modern sports. Under his leadership, the Cowboys became not only a football powerhouse but a global brand.
When questioned about ownership plans, Jones recently responded with resolute clarity on Dallas radio: “We’re not selling. We’re buying and not selling.” Evidently, Jones has no intention of leaving the helm. In fact, insiders note that Jones views the Cowboys as the Jones family’s “crown jewel” and sees it as a family business, with his children holding prominent executive roles within the team.
Despite viral rumors—such as the false claims that billionaire Elon Musk was poised to buy the team for up to $12 billion—there hasn’t been a shred of evidence behind these stories. Jones himself has dismissed the speculation and remains firmly in control of team decisions, from major contracts to stadium innovations.
Why the Cowboys Are the Hottest Topic in Sports Valuation
It’s easy to see why people watch the Cowboys’ ownership so closely. The team generates more than $1.2 billion in annual revenue and boasts the NFL’s largest, most passionate fan base. No American franchise commands the attention, cultural cachet, or market power of the Cowboys—making any news about their future headline material.
When the Lakers recently sold, analysts suggested that, if Jones ever chose to sell, his asking price could set a global sports record. Yet, Jones remains unmoved by outside interest or surging market values. Every sign points to continued innovation under his watch, including investments in technology and growing fan engagement both at AT&T Stadium and around the world.
Key Facts: Jerry Jones and the Cowboys’ Ownership
Here’s a quick look at the latest verified information:
| Year | Rumored Sale? | Ownership Status | Estimated Value |
|---|---|---|---|
| 2024 | No | Fully Jones-owned | $10 billion |
| 2025 | No | Fully Jones-owned | $10+ billion |
- Jerry Jones continues as owner, president, and general manager.
- The Cowboys’ franchise value has multiplied more than 70x since Jones’ 1989 purchase.
- His family remains actively involved in the team’s operation.
What’s Next for Cowboys Fans and Investors?
For now, all speculation about a Dallas Cowboys sale amounts to wishful thinking or click-bait rumors. Jerry Jones has doubled down on his commitment to owning and guiding the franchise, despite the eye-popping valuations that send shockwaves through sports and business circles. It could take more than just a record price tag to convince Jones to walk away from his life’s defining investment.
Have thoughts about Jones’ decade-spanning stewardship, or what it would mean if the Cowboys ever did change hands? Share your take below—Cowboys Nation always has something to say and your voice is part of the story!