Today’s lineup of GMA Deals and Steals for today is exciting shoppers across the United States with a range of exclusive, limited-time discounts. The “Good Morning America” team unveiled a brand-new selection of products this morning, focusing on gifts, home essentials, and personal care items — all part of this week’s popular “Deals & Steals” segment.
What’s on the Deal Board Today
This Friday’s GMA Deals and Steals for today centers on high-quality brands and fan favorites — many of which are featured in Oprah’s “Favorite Things” 2025 collection. The curated lineup provides Americans an early jump on holiday shopping with savings that stretch as high as 73%.
Here’s a look at some of today’s standout offers:
- Butterblu Sleepwear: Soft, breathable sleepwear options discounted at up to 60% off, perfect for cozy nights during the fall and winter.
- Laura Geller Beauty: Popular makeup collections, including baked foundations and lip kits, available for half price.
- DONA Candles: Hand-poured, aromatic candles made with natural wax blends, discounted by up to 70%.
- Stingray Spot Remover: Handy cleaning tool now priced between $12 and $26.50 — down from its usual $24–$53 range.
- Alva Cookware Set: A 5-piece ceramic-coated aluminum cookware collection available for $99.50 instead of nearly $200.
- McEvoy Ranch Hand & Body Lotion Sets: Luxurious olive oil-based body care products marked down to around $14–$32.
These deals are available while supplies last, and most are valid for one day only — emphasizing the urgency that has made the GMA shopping segment so popular.
Why These Deals Matter Now
With the holiday season kicking off earlier each year, the GMA Deals and Steals for today come at the perfect time for shoppers planning ahead. The items spotlighted in this segment aren’t random markdowns; they’re handpicked to blend practicality, luxury, and affordability.
The connection to Oprah’s “Favorite Things” adds credibility and star appeal, drawing in buyers who trust her curated picks. More importantly, the deals help U.S. consumers save big before the major Black Friday and Cyber Monday rush later this month.
Key reasons shoppers love this segment include:
- Exclusive access: Many of these discounts are only available through GMA’s partnership links.
- Limited availability: Once an item sells out, it’s rarely restocked under the same deal.
- Free shipping promotions: Several participating brands offer free shipping within the continental U.S. today only.
- Trusted curation: The products go through vetting by the GMA team, ensuring quality and reliability.
How to Shop Smart on GMA Deals and Steals
If you’re planning to take advantage of today’s offers, a little strategy goes a long way:
- Shop Early: Inventory on popular items — especially beauty kits and kitchenware — tends to sell out within hours.
- Read Product Details Carefully: Each brand handles its own shipping and return policies, so double-check before purchasing.
- Act Fast: The deals typically expire by midnight or sooner if supplies run out.
- Bookmark the GMA Shopping Page: It’s updated daily with fresh products and categories.
- Track Price Drops: New markdowns sometimes appear later in the day, so refreshing the page can uncover surprise additions.
A Growing Shopping Phenomenon
Over the years, “Deals & Steals” has evolved into one of America’s most trusted TV shopping segments. Airing weekly, it’s now a cornerstone of morning television for U.S. audiences. Beyond savings, it’s a platform that helps small and medium-sized businesses gain national exposure. Many of the companies featured today are women-owned or family-operated — a reflection of GMA’s commitment to supporting diverse entrepreneurs.
Consumers have come to rely on this segment not only for bargains but also for discovering unique, high-quality brands that often aren’t widely available in stores. From self-care products to eco-friendly home goods, the range is designed to appeal to everyday Americans looking for value without compromising quality.
Looking Ahead: What to Expect Next
As the holidays approach, upcoming GMA Deals and Steals are expected to spotlight seasonal categories like:
- Winter apparel and accessories — coats, scarves, and boots.
- Holiday décor and hosting essentials — tableware, lighting, and ornaments.
- Gadget gifts — headphones, smart home tools, and portable tech.
- Wellness and beauty bundles — skincare kits, haircare sets, and spa items.
Given the steady build-up toward Black Friday, future editions may feature even deeper discounts, especially on big-ticket items.
Final Thoughts
The GMA Deals and Steals for today bring a refreshing mix of luxury, practicality, and affordability — perfect for anyone looking to start their holiday shopping early or simply treat themselves to something special. With deals running up to 73% off, this Friday’s lineup offers a perfect opportunity to save big on trusted brands before they’re gone.
What’s your favorite deal from today’s lineup? Share your thoughts below and stay tuned for more daily steals and surprises!