Greenberg Smoked Turkey continues to hold its place as one of America’s most cherished holiday traditions. For countless families, the rich, smoky aroma of a Greenberg turkey fresh out of its box signals that Thanksgiving has truly arrived. Founded in Tyler, Texas, this family-run company has spent more than eight decades perfecting its craft — transforming a local delicacy into a nationwide favorite.
What began as a small backyard operation in the 1930s has grown into a full-scale enterprise that ships thousands of smoked turkeys across the United States each year. Yet despite its size, the company has never lost its hometown warmth or commitment to quality. Each bird is still seasoned with the original family spice blend and smoked slowly over Texas pecan wood, giving it the signature flavor that generations of customers have come to love.
As Thanksgiving 2025 approaches, Greenberg Smoked Turkey remains fully operational and busier than ever. Orders for the current holiday season are open, and the company continues to offer nationwide shipping as well as convenient local pickup from its Tyler headquarters. Whether it’s a family feast in Dallas or a holiday gathering in New York, Greenberg’s legendary smoked turkey brings a touch of East Texas tradition to tables across America.
Table of Contents
A Legacy Rooted in Texas Craftsmanship
For over 80 years, Greenberg Smoked Turkey has stood as a symbol of authentic Southern flavor and family dedication. The company began in the 1930s when Samuel Isaac Greenberg started selling smoked turkeys out of his home kitchen. Over time, the business grew from a small local operation to a nationally recognized name, shipping hundreds of thousands of turkeys each year.
Today, the company is run by the Greenberg family’s third generation, maintaining the same handcrafted process that has earned their turkeys such loyal fans. Each turkey is seasoned with a signature family spice blend, then smoked over pecan wood for 12 to 16 hours. This slow-smoking process gives the meat its distinctive deep flavor and golden-brown finish — a taste customers say can’t be replicated anywhere else.
Fully Operational for Thanksgiving 2025
As of November 2025, Greenberg Smoked Turkey is operating at full capacity from its headquarters in Tyler, Texas. After the fire in 2020 temporarily halted production, the company rebuilt its facilities and gradually scaled operations back to meet nationwide demand. By 2023, Greenberg Smoked Turkey had fully returned to form — and by 2025, they’re once again shipping to all 50 states.
Current updates from the company’s official channels confirm that holiday orders for 2025 are being processed smoothly. Customers can place orders through the Greenberg Smoked Turkey website, with options for different turkey sizes depending on family needs. The company advises ordering early due to high seasonal demand, as Thanksgiving week shipments typically reach capacity by mid-November.
What Makes Greenberg Smoked Turkey Unique
There are hundreds of smoked turkey producers across the United States, but Greenberg stands apart for several key reasons:
- Traditional Smoking Method: The turkeys are smoked over locally sourced pecan wood, infusing a rich, aromatic flavor.
- No Artificial Preservatives: The company avoids artificial preservatives and brines, relying solely on salt, pepper, and the natural smoking process.
- Family-Owned Quality Control: Each turkey is hand-inspected and wrapped by local staff, ensuring consistent quality with every order.
- Distinct Flavor Profile: The deep, smoky taste and slightly sweet crust have made it a favorite among both Texas locals and out-of-state customers.
This combination of authenticity and consistency has earned the brand recognition from major media outlets including The New York Times, Southern Living, and The Food Network.
National Reach with Local Roots
Though Greenberg Smoked Turkey is proudly Texan, its customer base extends far beyond state lines. Each fall, thousands of orders ship nationwide, arriving at family gatherings, corporate events, and holiday parties. The company uses carefully insulated boxes to maintain freshness during shipping — allowing customers from California to New York to enjoy a taste of East Texas tradition.
Locally, Greenberg Smoked Turkey also remains a cherished part of Tyler’s economy. The business employs dozens of seasonal workers each fall, supporting the local community while upholding small-town values. The Greenberg family’s long-standing reputation for integrity and hospitality continues to shape the way they interact with both employees and customers.
Overcoming Adversity: The 2020 Fire and the Comeback Story
One of the most defining moments in Greenberg Smoked Turkey’s history came in November 2020, when a fire destroyed part of its processing plant just weeks before Thanksgiving. The incident halted production that year, leaving loyal customers disappointed but sympathetic to the family’s loss.
In the years since, the company’s recovery has been nothing short of remarkable. By 2021, partial operations resumed, and full-scale production returned the following year. The rebuilt facility includes updated equipment, improved safety systems, and enhanced packaging operations to prevent future disruptions.
Today, five years after the fire, Greenberg Smoked Turkey is stronger than ever — a testament to the company’s resilience and the unwavering loyalty of its customers.
How to Order for the 2025 Season
As of this Thanksgiving season, customers can order directly from the Greenberg Smoked Turkey official website. The process is simple:
- Choose a Size: Turkeys range from 6 to 15 pounds, serving between 8 and 25 people.
- Select a Delivery Date: Orders ship frozen and thaw naturally during transit, arriving ready to serve.
- Complete Payment: All major credit cards are accepted, and early orders are encouraged to guarantee delivery before Thanksgiving.
The company recommends refrigerating the turkey upon arrival and serving it at room temperature for the best flavor and texture.
For those who prefer to pick up locally, Greenberg’s Tyler location offers pre-scheduled pickups, typically running until the day before Thanksgiving. Each turkey is packed in the brand’s signature brown box with simple reheating and serving instructions included.
Social Media Buzz and Customer Loyalty
In 2025, Greenberg Smoked Turkey continues to trend on social media platforms like Instagram, X (formerly Twitter), and TikTok, where fans share unboxing videos, family dinner photos, and holiday recipes featuring the famous smoked meat. The hashtag #GreenbergSmokedTurkey sees a surge every November as long-time customers and first-time buyers post their experiences.
Many users describe the turkey as “the centerpiece of Thanksgiving” and praise the company’s customer service. The consistent flavor and nostalgia tied to the brand have turned Greenberg Smoked Turkey into more than just a meal — it’s a tradition.
Why It’s Still the Gold Standard
In a market flooded with gourmet and mail-order food companies, Greenberg Smoked Turkey stands out for staying true to its roots. The business doesn’t rely on flashy marketing or limited-time promotions. Instead, it lets word-of-mouth, family heritage, and unmatched flavor speak for themselves.
This authenticity resonates deeply with Americans who seek comfort and consistency in their holiday meals. Every turkey shipped from Tyler represents decades of craftsmanship, community, and the Greenberg family’s dedication to excellence.
As of 2025, the brand continues to enjoy strong demand from both returning and new customers. Its combination of local charm, old-fashioned smoking technique, and modern reliability keeps Greenberg Smoked Turkey firmly at the top of the nation’s holiday favorites list.
A Look Ahead
Looking toward 2026 and beyond, Greenberg Smoked Turkey shows no signs of slowing down. The company has hinted at expanding its online ordering platform to include more detailed shipment tracking and possibly introducing new packaging that reduces environmental waste. While no new products have been announced, fans continue to express interest in sides or sauces that pair with the traditional smoked turkey.
The Greenberg family, however, remains focused on maintaining quality and preserving the time-tested recipe that has made them famous. “If it isn’t broken, don’t fix it,” a family representative noted in a recent local interview — a statement that perfectly captures the company’s philosophy.
Final Thoughts
As Thanksgiving 2025 nears, Greenberg Smoked Turkey remains a shining example of how heritage, hard work, and flavor can create a lasting American tradition. For families across the U.S., that signature smoky aroma and rich taste signal the start of the holiday season — a reminder that some traditions are simply too good to change.
If you’ve ever unboxed a Greenberg Smoked Turkey, you know why this Texas classic continues to dominate Thanksgiving tables nationwide. What’s your favorite memory with it? Share your thoughts below!
