Hailey Bieber has made headlines once again—this time for one of the biggest beauty industry deals of the year. Her skincare and makeup line, Rhode, has officially been sold for a jaw-dropping $1 billion, just three years after its initial launch. The acquisition, confirmed in May 2025, underscores the meteoric rise of Rhode and Hailey’s growing influence as a beauty entrepreneur. The key phrase Hailey Bieber isn’t just trending for her fashion or red carpet looks anymore—it’s now synonymous with a billion-dollar brand success story.
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Hailey Bieber’s Billion-Dollar Exit from Rhode
Hailey Bieber launched Rhode in June 2022 with the vision of creating a clean, minimalist skincare line that prioritized skin health and barrier repair. Initially met with skepticism—like many celebrity-founded brands—Rhode quickly proved the doubters wrong.
Here’s how the acquisition deal reportedly breaks down:
| Deal Component | Value |
|---|---|
| Upfront Cash | $600 million |
| Equity Stake in Acquiring Co | $200 million |
| Performance-Based Bonuses | Up to $200 million |
Notably, Hailey Bieber is not stepping away entirely. She will retain a strong leadership role, overseeing creative direction and innovation, ensuring the brand keeps its unique identity even under new ownership.
Rhode’s Rise to Icon Status in Beauty
From the very start, Rhode struck a chord with Gen Z and Millennial consumers. The brand’s early offerings—the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment—sold out within hours and sparked a waitlist of over one million people.
What made Rhode different?
- Simplicity: A tight edit of skincare essentials.
- Affordability: Luxury formulas at accessible prices.
- Transparency: Vegan, cruelty-free, and dermatologist-tested.
- Authenticity: Hailey’s direct involvement in everything from product development to social media.
Rhode wasn’t about launching dozens of products overnight. Instead, the brand focused on perfecting a few formulas and letting word-of-mouth do the heavy lifting.
Strategic Growth and Product Diversification
The brand didn’t rest after initial success. By 2024, Rhode had expanded its lineup:
- Peptide Lip Tint in multiple shades
- Rhode Pocket Blotting Papers
- Glazing Milk Cleanser
- Makeup-Skincare Hybrids (with peptides and hyaluronic acid)
Makeup lines followed in 2025, timed perfectly to align with broader trends in skin-first beauty. From lip liners to soft blushes, every launch was met with rave reviews and viral TikTok videos.
Rhode also began rolling out in retail chains—starting with exclusive drops and pop-ups, and eventually scaling into permanent retail partners in major stores.
Why Rhode Attracted a $1 Billion Valuation
In a crowded beauty landscape, Rhode did more than survive—it thrived. So, why was the brand worth such a hefty price tag?
1. Brand Power of Hailey Bieber
With over 50 million followers on Instagram and immense Gen Z appeal, Hailey’s personal brand translated into trust and loyalty. Rhode was never just another celebrity vanity project—it was an extension of her skincare philosophy.
2. Community-Driven Growth
No flashy marketing stunts. No gimmicks. Rhode grew primarily through social media buzz, influencer support, and customer love. The brand quickly became a community.
3. Clean, Effective Formulas
Backed by dermatologists, the formulations were both results-driven and safe. Products like the Peptide Glazing Fluid gained cult status.
4. Scalability
With low SKU count and high repeat purchase rates, Rhode had a scalable model that was appealing to big investors.
5. Future Growth Potential
From global retail expansion to untapped product categories like body care and fragrance, Rhode had clear room to grow.
Hailey Bieber’s Role Moving Forward
Hailey Bieber may have sold Rhode, but she’s not out of the picture. Under the new structure, she takes on the roles of:
- Chief Creative Officer
- Head of Innovation
- Strategic Brand Advisor
This means she will continue to shape Rhode’s future, guiding both product development and brand messaging. For consumers, that means continuity. For investors, it means Hailey’s influence remains a key asset.
What This Means for the Beauty Industry
This sale signals a shift in the beauty world. We’re now seeing a new era where celebrity-founded brands can go from Instagram concepts to billion-dollar companies—if done right.
Here’s how Rhode’s story reshapes beauty norms:
- Substance over Stardom: A famous name isn’t enough. Success demands authentic involvement and high-quality products.
- Consumer-Led Growth: Community engagement is more powerful than traditional ads.
- Lean Launches Win: Small, curated product lines are often more impactful than overwhelming, full-category rollouts.
- Brand Founders are Brand Builders: The founder’s role as creative and cultural driver can’t be outsourced.
What’s Next for Rhode After the Acquisition?
The acquisition opens the door for significant changes and opportunities:
- Global Distribution: Expect Rhode to become a global brand, with a presence in Europe, Asia, and Latin America.
- Retail Presence: Expansion in-store at Sephora, Ulta, and possibly even Target.
- New Product Lines: Body care, SPF, and fragrance could be on the roadmap.
- Sustainability Initiatives: A new focus on refillable packaging and eco-friendly sourcing.
Hailey Bieber Has Officially Cemented Her Legacy
Hailey Bieber isn’t just a model or influencer anymore—she’s a bonafide entrepreneur. With Rhode’s $1 billion exit, she joins the ranks of beauty moguls like Rihanna and Jessica Alba. And she did it in just three years.
Her approach? Build slowly, prioritize quality, and connect with customers authentically. The result is a brand that’s not just trend-driven, but timeless.
Key Highlights: The Rhode Journey at a Glance
| Year | Milestone |
|---|---|
| 2022 | Rhode launches with 3 core SKUs |
| 2023 | Peptide Glazing Fluid goes viral |
| 2024 | Makeup line added to portfolio |
| 2025 | Brand sold for $1 billion |
Conclusion
Hailey Bieber’s billion-dollar sale of Rhode is more than a business deal—it’s a statement. It proves that with the right mix of vision, authenticity, and execution, a beauty brand can go from startup to empire in record time. Rhode’s next chapter under new ownership looks promising, and with Hailey still at the helm creatively, fans can expect the same innovation and quality that made them fall in love with the brand.
Excited for Rhode’s next chapter?
Stay tuned and get ready to shop the latest launches—now coming to a store near you!