The phrase “high noon celsius energy drink recall” has dominated headlines this week, as reports surfaced regarding a serious labeling mistake that could lead some consumers to unknowingly ingest alcohol. High Noon, a leading vodka seltzer brand, is at the center of a sweeping recall after select 12-packs of its Beach Variety vodka seltzers were found to contain cans labeled as “Celsius Astro Vibe Sparkling Blue Razz Edition” energy drink—but those cans were, in fact, filled with High Noon’s vodka seltzer.
On July 30, 2025, both High Noon and the FDA announced the urgent recall after the labeling mishap was traced to a packaging supplier who mistakenly delivered empty Celsius energy drink cans to High Noon’s production site. These were then filled with alcoholic seltzer and bundled into High Noon packs destined for retailers.
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Which Products Are Involved?
Only specific batches of High Noon Beach Variety 12-packs are affected. The mislabeled cans are easily identified:
- They are branded as “Celsius Astro Vibe Sparkling Blue Razz Edition” with a silver lid (not the typical black Celsius lid).
- The affected lot codes for Celsius cans: L CCB 02JL25 2:55 to L CCB 02JL25 3:11.
- High Noon pack lot codes: L CCC 17JL25 14:00 to L CCC 17JL25 23:59 and L CCC 18JL25 00:00 to L CCC 18JL25 03:00.
Where Were These Products Distributed?
The recall covers products shipped between July 21 and July 23, 2025, to retailers in the following states:
If you live in one of these states and recently purchased a High Noon Beach Variety pack or a loose Celsius Astro Vibe can, check your product’s lot code before opening it.
Why Is This a Serious Issue?
The primary concern is accidental alcohol consumption, especially for:
- Children and teens
- Individuals who abstain from alcohol for health, religious, or personal reasons
- Anyone needing to avoid alcohol (medical or medication interactions)
No illnesses or adverse reactions have yet been reported. However, consumers are strongly advised to avoid consuming any affected cans. Mistaking an energy drink for an alcoholic beverage (or vice versa) poses immediate health threats and liability concerns for both brands.
What Should Consumers Do?
If you have any High Noon Beach Variety 12-packs or Celsius Astro Vibe cans matching the lot codes above:
- Do not drink the liquid—dispose of the can safely.
- If unsure about a product, err on the side of caution and throw it away.
- Contact High Noon’s consumer relations at consumerrelations@highnoonvodka.com for details on refunds or further instructions.
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Brand Response and Safety
High Noon, owned by E&J Gallo Winery, immediately began working with the FDA and retailers to track, remove, and replace the affected products. Both High Noon and Celsius stress that this recall does NOT affect other lot codes or product lines; only the very specific lot numbers mentioned above are part of the current recall.
Stay Alert and Informed
While there have not been any reported injuries or illnesses, consumers are encouraged to double-check their products and help spread the word to those who might be affected. The situation is evolving as authorities and retailers monitor the recall and ensure consumer safety.
Have you encountered a mislabeled can or want to share your thoughts on this recall? Leave a comment below—your feedback can help others stay safe and informed.