Is Ulta open on Memorial Day? Yes, most Ulta Beauty stores across the United States are open on Memorial Day 2026, although operating hours can vary depending on the location and whether the store is inside a shopping center or standalone retail space. As Memorial Day shopping traffic rises nationwide, many customers are visiting Ulta stores for beauty products, salon appointments, skincare launches, fragrance deals, and early summer makeup essentials.
Memorial Day has become one of the busiest retail weekends of the year in the United States. Beauty retailers are seeing especially strong demand as shoppers prepare for summer vacations, graduations, weddings, pool season, and outdoor events. Ulta Beauty remains one of the top destinations during the holiday weekend because of its broad mix of prestige beauty brands, affordable cosmetics, salon services, and seasonal promotions.
This year, Memorial Day falls on Monday, May 25, 2026. Many Americans are checking holiday hours before heading out, especially since federal offices, banks, and some retailers either close completely or operate on limited schedules during the holiday. Ulta Beauty stores are generally remaining open for customers, though local store hours should still be verified before visiting.
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Most Ulta Beauty Stores Are Open on Memorial Day 2026
Across the country, the majority of Ulta Beauty locations are operating during Memorial Day weekend and on Memorial Day itself. Many store listings show that Ulta stores typically remain open during Memorial Day while sometimes adjusting operating hours slightly.
In many areas, stores open between 10 a.m. and 11 a.m. and close between 6 p.m. and 9 p.m., depending on location. Mall-based stores may follow the shopping center’s holiday schedule instead of standard Ulta operating times.
Customers should remember that salon services, curbside pickup, and in-store pickup availability may differ from regular shopping hours.
Why Ulta Stays Open on Memorial Day
Memorial Day weekend marks the unofficial start of summer in the United States. Retailers often experience a major increase in traffic during the long weekend, especially in categories connected to travel, outdoor living, fashion, and beauty.
Ulta Beauty benefits from strong seasonal demand because shoppers often purchase:
- Sunscreen and SPF skincare
- Self-tanning products
- Waterproof makeup
- Haircare for summer humidity
- Fragrances
- Nail products
- Travel-size beauty kits
- Salon touch-ups before vacations
The company also tends to see increased demand from customers preparing for graduations, weddings, and summer parties.
Because of this seasonal shopping surge, Ulta generally keeps stores open during Memorial Day while promoting online shopping, curbside pickup, and loyalty rewards.
Ulta Beauty Store Hours May Vary by Location
Although most locations are open, not every store follows the exact same schedule. Some urban stores, mall locations, and smaller regional branches may operate on reduced holiday hours.
Here are some common Memorial Day scheduling patterns customers may see:
| Store Type | Typical Memorial Day Hours |
|---|---|
| Standalone Ulta stores | 10 a.m. – 8 p.m. |
| Mall-based Ulta stores | 11 a.m. – 7 p.m. |
| High-traffic retail centers | Extended evening hours |
| Salon appointments | Limited availability |
| Curbside pickup | May end earlier than store closing |
Customers planning salon appointments should confirm directly with their local store because beauty services sometimes operate on separate staffing schedules during federal holidays.
Online Shopping Remains Available All Day
Even when physical locations adjust hours, Ulta’s online store remains fully operational throughout Memorial Day weekend. Customers can shop beauty products online, browse promotions, redeem rewards points, and schedule pickup orders.
Online demand during Memorial Day has grown significantly in recent years because many shoppers now compare prices digitally before deciding whether to visit a store in person.
Popular online categories during Memorial Day include:
- Korean skincare
- Prestige makeup brands
- Hair styling tools
- SPF moisturizers
- Fragrance gift sets
- Summer beauty bundles
- Travel beauty essentials
The retailer’s loyalty program also continues driving repeat purchases during holiday sales periods.
Memorial Day Beauty Shopping Continues to Grow
Beauty spending during Memorial Day has expanded noticeably over the past several years. Consumers increasingly treat the holiday weekend as a summer refresh moment rather than just a traditional retail sales event.
Beauty trends influencing Memorial Day shopping in 2026 include:
Skin-Focused Makeup
Consumers continue moving toward lightweight makeup products that emphasize natural-looking skin instead of heavy coverage.
Popular categories include:
- Skin tints
- Tinted SPF products
- Hydrating primers
- Glow serums
- Cream blushes
Heat-Friendly Haircare
Summer humidity products are seeing strong interest nationwide. Shoppers are buying anti-frizz sprays, leave-in conditioners, scalp treatments, and heat protection products before vacation season begins.
Travel Beauty Products
Mini beauty products remain one of the fastest-growing categories during long holiday weekends. Many consumers prefer TSA-friendly skincare and makeup kits for Memorial Day trips.
Self-Care Shopping
Many shoppers now view beauty spending as part of self-care and wellness routines. That trend continues helping retailers like Ulta during holiday shopping weekends.
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Ulta Salon Services During Memorial Day Weekend
Many Ulta Beauty locations include salons offering haircuts, coloring, styling, brow services, and makeup appointments. Memorial Day weekend often becomes one of the busiest periods for beauty appointments because customers prepare for summer events and travel.
However, salon schedules may differ from retail floor hours.
Services can include:
- Haircuts
- Blowouts
- Hair coloring
- Brow shaping
- Makeup applications
- Ear piercing
- Skin services at select locations
Appointments frequently book quickly before Memorial Day, especially in large metropolitan areas.
Customers visiting for salon services should confirm:
- Appointment availability
- Stylist schedules
- Holiday pricing policies
- Service end times
How Ulta Compares to Other Retailers on Memorial Day
Many national retailers remain open on Memorial Day, though policies vary.
Retail categories commonly open include:
- Beauty stores
- Grocery stores
- Pharmacies
- Big-box retailers
- Home improvement chains
- Department stores
Meanwhile, banks, post offices, and federal offices typically close for the holiday.
Ulta’s decision to remain open aligns with broader retail trends during Memorial Day shopping season.
Customers Continue Checking Holiday Hours Online
Search interest for holiday store hours spikes every Memorial Day weekend. Many consumers search phrases related to whether major retailers are open before driving to stores.
This year, searches involving beauty retailers have increased as consumers continue prioritizing convenience and same-day shopping.
The rise of:
- Google Maps searches
- Mobile shopping apps
- Real-time store tracking
- Same-day pickup
- Curbside services
has made accurate holiday-hour information more important than ever.
Ulta’s store locator continues helping customers confirm local schedules before visiting stores.
Popular Products Shoppers Are Buying at Ulta This Memorial Day
Several beauty categories are dominating Memorial Day shopping trends in 2026.
Sunscreen and SPF Products
Dermatologists and skincare experts continue emphasizing daily SPF use. As summer begins, sunscreen sales surge nationwide.
Top-selling categories include:
- Mineral sunscreen
- SPF moisturizers
- Face mists with SPF
- Tinted sunscreen
- Reef-safe sunscreen
Fragrance Launches
Memorial Day often kicks off summer fragrance campaigns. Warm-weather scents remain one of the biggest seasonal categories.
Hair Styling Tools
Consumers preparing for weddings, vacations, and graduations continue purchasing:
- Hair dryers
- Curling tools
- Straighteners
- Multi-stylers
Prestige Makeup
Luxury beauty brands continue performing strongly during long holiday weekends as shoppers seek limited-time offers and bundled promotions.
Holiday Traffic Could Affect Shopping Experience
Because Memorial Day weekend attracts heavy shopping traffic, some stores may experience:
- Longer checkout lines
- Delayed pickup orders
- Limited parking
- Busy salon schedules
- Low stock on trending products
Customers hoping to avoid crowds often shop:
- Early morning
- Late evening
- Online for pickup
- Through same-day delivery
Holiday weekends continue pushing retailers to improve digital shopping experiences as in-store traffic rises.
Ulta’s Loyalty Program Remains a Major Draw
One reason many customers continue shopping at Ulta during Memorial Day is the retailer’s rewards program.
Frequent shoppers can:
- Earn points
- Redeem discounts
- Access member promotions
- Receive birthday rewards
- Unlock exclusive product offers
Loyalty programs remain a major driver of repeat spending across the beauty industry in 2026.
Memorial Day Shopping Trends Reflect Broader Consumer Habits
Retail experts continue seeing a shift toward experience-based shopping. Consumers are combining errands, beauty shopping, dining, and entertainment during holiday weekends instead of making isolated shopping trips.
Beauty retailers benefit because many customers:
- Visit stores before vacations
- Prepare for summer events
- Update skincare routines
- Experiment with seasonal trends
This broader lifestyle-shopping pattern continues supporting strong Memorial Day retail traffic nationwide.
Should You Call Ahead Before Visiting?
Yes. Even though most Ulta stores are open, calling ahead remains the safest option if customers:
- Need salon services
- Want same-day pickup
- Plan evening visits
- Need a specific product
- Are visiting mall locations
Holiday schedules can still differ between cities and shopping centers.
Checking directly with the local store can help customers avoid unnecessary travel or unexpected early closing times.
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What Customers Should Remember About Memorial Day Hours
Here are the key takeaways for shoppers:
- Most Ulta Beauty stores are open on Memorial Day 2026
- Hours may vary by location
- Mall stores may close earlier
- Salon schedules can differ
- Online shopping remains available all day
- Pickup and curbside services may operate on modified schedules
- Calling ahead is recommended for exact holiday hours
As summer shopping season officially begins, Ulta Beauty continues serving customers looking for skincare, makeup, fragrances, and salon services throughout the Memorial Day holiday period.
Planning a Memorial Day beauty run this year? Share your favorite Ulta products or holiday shopping finds in the comments and stay tuned for more retail updates.
