As of June 24, 2025, Paramount Plus Showtime is making headlines with a major rebrand, pulling an HBO Max and re-rebranding its ad-free plan for a more streamlined streaming experience. The tier once known as Paramount+ with Showtime has officially transitioned to Paramount+ Premium, marking a significant shift in how Paramount presents its premium content to subscribers. This move comes just days after the change was announced, and it reflects a broader industry trend toward unifying streaming brands and simplifying subscription options for viewers.
The decision to drop the Showtime name from the ad-free plan follows Paramount’s earlier move to end the standalone Showtime app in 2024, fully integrating Showtime content into the Paramount+ platform. Now, Showtime programming remains a core part of the service, but the branding has evolved. The new Paramount+ Premium plan offers the same ad-free access to all Paramount+ and Showtime content, alongside live sports and local CBS affiliate streams, but with a fresh identity that aligns more closely with the Paramount+ brand.
What Changed with Paramount Plus Showtime?
Paramount’s rebrand is not just about a new name. The company recently introduced limited Showtime content to its ad-supported Essential plan, making Showtime series and movies available to more subscribers than ever before. This expansion prompted Paramount to update the name of its ad-free offering to better reflect the broad and diverse programming across both tiers.
- Paramount+ Premium (formerly Paramount+ with Showtime): Priced at $12.99 per month or $119.99 per year, this plan remains the top-tier choice for viewers who want ad-free access to everything Paramount+ and Showtime have to offer. It includes live sports, NFL games on CBS, and a local CBS affiliate stream.
- Paramount+ Essential: Available for $7.99 per month or $59.99 per year, this plan now features a sampling of Showtime content, but does not include the local CBS affiliate stream. Live sports are still part of the package.
Showtime programming continues to be prominently featured on the platform, and the linear cable channel retains the Paramount+ with Showtime name. However, for streaming subscribers, the Showtime brand is now more about content than a separate subscription tier341.
Key Points Summary
- Paramount+ Premium replaces Paramount+ with Showtime as the ad-free plan name.
- All Showtime content remains available on the Premium plan, and limited Showtime content is now on the Essential plan.
- Pricing and features for both plans remain unchanged.
- The rebrand reflects Paramount’s strategy to unify its streaming services and provide broader access to Showtime content.
- Showtime’s original programming and branding will continue to be featured prominently on the platform.
This rebranding mirrors the approach taken by HBO Max, which rebranded as Max before partially reintroducing the HBO name. Paramount’s move suggests a broader industry trend: streaming giants are consolidating their brands to avoid confusing consumers and to better compete in a crowded market.
Why the Rebrand Matters for Subscribers
For viewers, the change means more clarity about what they’re getting with each plan. The new Paramount+ Premium name signals a premium, all-inclusive experience, while the Essential plan offers a more affordable way to enjoy a taste of Showtime alongside Paramount+ favorites. The inclusion of Showtime content in both tiers is a win for fans who want access to acclaimed series and movies without committing to the highest price point.
The rebrand also hints at the possible future of the Showtime brand. While Showtime content remains a vital part of Paramount+, the gradual removal of the Showtime name from streaming plans could signal a shift in how Paramount positions its premium offerings. Industry watchers are keeping a close eye on how this will play out, especially as Paramount navigates potential mergers and acquisitions.
How Paramount Plus Showtime Stacks Up Against the Competition
| Feature | Paramount+ Premium | Netflix Standard (Ad-Free) | Disney+ (Ad-Free) | Max (HBO Max) |
|---|---|---|---|---|
| Price (Monthly) | $12.99 | $15.49 | $13.99 | $15.99 |
| Ad-Free Content | Yes | Yes | Yes | Yes |
| Live Sports | Yes (CBS, NFL, etc.) | No | No | Limited |
| Original Programming | Yes (Paramount+/Showtime) | Yes | Yes (Disney/Marvel/Star) | Yes (HBO Originals) |
| Local Affiliate Stream | Yes (CBS) | No | No | No |
This comparison highlights how Paramount+ Premium stands out with its combination of ad-free streaming, live sports, and local affiliate access—features that are not always available on competing platforms.
What’s Next for Paramount Plus Showtime?
Looking ahead, Paramount is likely to continue refining its streaming strategy. The rebranding of the ad-free plan is just the latest step in a series of moves designed to make Paramount+ more competitive and appealing to a wider audience. As the streaming wars heat up, expect to see more updates, content expansions, and possibly even new partnerships or bundles.
For now, Paramount+ Premium offers a compelling package for fans of both Paramount and Showtime content. With ad-free access, live sports, and a robust library of original and exclusive programming, it’s a strong contender in the crowded streaming landscape.
Experience the Best of Paramount Plus Showtime with Paramount+ Premium Today