Post Malone SKIMS collaboration is making headlines this week as the Grammy-nominated artist unveils his dramatic weight loss in a striking new underwear ad for Kim Kardashian’s leading clothing brand[1]. With the campaign dropping just ahead of SKIMS’ latest menswear collection release on August 21, 2025, social media is buzzing about Post Malone’s bold look, provocative pose, and the dazzling display of his famous tattoos[1][2].
Fans from every corner of the internet are captivated by the stunning images. On August 19, 2025, photos from the campaign landed online, showing Post Malone stripped down to camouflage underwear against the rugged backdrop of a Utah ranch[3]. The Western-themed shoot highlights heavyweight fleece camo joggers, a matching zip-up hoodie, and SKIMS’ new line of basics, but it’s the ultra-revealing briefs and cowboy hat that have truly sent Post Malone’s followers into a frenzy[2][3][5].
For many, Post Malone’s transformation is the story of the summer. The rapper has visibly shed pounds, and he isn’t shy about showing his results. His tattooed torso—baring intricate designs, barbed wire, and the instantly recognizable “Stay Away” ink—is now front and center of the SKIMS campaign, turning the rapper’s personal aesthetic into the main attraction[5].
Highlighting Post Malone’s SKIMS Campaign:
- The SKIMS menswear campaign features Post Malone modeling camo-print underwear, joggers, hoodies, and t-shirts, embracing a Western-inspired look[3].
- SKIMS’ new menswear collection will be available both in physical storefronts and online as of August 21, 2025[1].
- Social media posts from the campaign surged in popularity, with thousands of likes and a flood of fan comments praising Malone’s transformation and his iconic tattoos[2].
- The centerpiece image shows Post Malone standing shirtless, wearing only a cowboy hat and briefs, completely comfortable in his skin[5].
Post Malone’s SKIMS partnership is more than just a brand deal; it’s become a cultural moment. Enthusiastic fans noticed that the rapper’s previously stocky frame has slimmed down considerably since his last public appearance, sparking conversations about health, self-expression, and confidence in the entertainment industry. His distinctive tattoos—once overshadowed by baggy clothing—are now visible in their full glory, with some fans debating the meanings and origins of his most famous ink[5].
The campaign’s reception has been overwhelmingly positive. Comments and reactions include praise for Malone’s willingness to embrace body positivity and redefine masculine fashion standards. Many applauded his comfort posing in nothing but underwear, calling it “refreshing” and “inspiring.” Others highlighted his tattoos as a powerful reminder of individuality and creativity in a world often focused on flawless appearances[1][4].
Key Facts About the Post Malone SKIMS Collaboration:
| Fact | Detail |
|---|---|
| Brand | SKIMS by Kim Kardashian |
| Face of Campaign | Post Malone |
| Main Theme | Western, camo, body positivity |
| Campaign Shot Location | Utah ranch |
| Release Date | August 21, 2025 |
| Fan Response | Highly positive, lots of social media engagement |
Post Malone joins a roster of high-profile SKIMS ambassadors and continues his streak of headline-grabbing brand partnerships, which have previously included Doritos, Stanley, and Oreos[1]. Yet, this campaign stands out for its vulnerability and raw self-assurance. Malone’s openness about his body and the display of his tattoos offer a fresh take on celebrity endorsement—one driven more by authenticity than airbrushed perfection.
For those eager to grab the new SKIMS pieces and channel a bit of Posty’s maverick spirit, the lineup goes live on August 21. If social media reactions are any indication, fans can expect a surge in sales and plenty of buzz as SKIMS and Post Malone redefine modern menswear together.
Were you surprised by Post Malone’s transformation in the SKIMS campaign? Share your thoughts or let us know which tattoo stands out to you—join the conversation and stay tuned for more updates as this story unfolds.