Salma Hayek Pinault has made history as one of the four cover models for Sports Illustrated Swimsuit’s 2025 issue. At 58 years old, the Academy Award-nominated actress graces the iconic magazine’s cover, proving that beauty and confidence have no expiration date. The announcement was made on May 13, 2025, positioning Hayek alongside athletes Livvy Dunne and Jordan Chiles, plus model Lauren Chan.
The Mexican-born actress’s journey to becoming a Sports Illustrated cover star wasn’t without its challenges. During her appearance on the TODAY show, Hayek Pinault admitted she experienced imposter syndrome when first approached for the cover. This vulnerability makes her achievement even more remarkable, as she overcame personal doubts to embrace this milestone moment.
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Behind the Scenes: A Magical Mexican Photo Shoot
Salma Hayek Pinault was photographed by renowned photographer Ruven Afanador in Mexico at the eco-luxury resort Cuixmala for the 2025 SI Swimsuit issue. The choice of location held special significance for the actress, as she returned to her homeland for this career-defining moment. Hayek described the experience as “magical”, emphasizing the emotional connection she felt shooting in familiar territory.
The photo shoot showcased Hayek’s natural beauty against Mexico’s stunning landscapes. Behind-the-scenes footage and photos have been released, showing the actress wearing swimwear by TJ Swim, accessorized with necklaces by Foundrae and belly chains by Saint Laurent. Each image captures her confidence and radiance, proving that authentic beauty transcends age-related expectations.
The production team’s decision to feature Hayek in her native Mexico created an authentic narrative that resonates with her personal story. From her early days in telenovelas to becoming a Hollywood powerhouse, this Sports Illustrated feature represents another chapter in her remarkable career journey.
Breaking Barriers: Representation and Self-Doubt
Despite the honor, Hayek revealed during her TODAY show appearance that she initially tried to back out of the Sports Illustrated Swimsuit cover, expressing concerns about her body not being “necessarily the model type”. This candid admission highlights the universal nature of self-doubt, even among successful celebrities.
Her initial hesitation reflects broader conversations about beauty standards and representation in media. By ultimately embracing the opportunity, Hayek has become a powerful advocate for women who might feel overlooked by traditional beauty industries. Her presence on the cover sends a clear message that confidence and authenticity matter more than conforming to narrow beauty ideals.
The actress’s vulnerability about her insecurities makes her triumph even more inspiring. She transformed personal doubt into a platform for empowerment, showing that success often requires pushing beyond comfort zones.
Key Points Summary
- Salma Hayek Pinault becomes Sports Illustrated Swimsuit cover model at age 58
- Shot by Ruven Afanador at Cuixmala resort in Mexico
- Initially experienced imposter syndrome and tried to back out
- Joins cover models Livvy Dunne, Jordan Chiles, and Lauren Chan
- Represents breakthrough in age-inclusive beauty representation
Embracing New Adventures: The Philosophy Behind Success
Hayek previously told AARP in 2021 that embracing new adventures keeps her feeling young, explaining that “growing old, to me, has to do with repetition”. This philosophy directly influenced her decision to accept the Sports Illustrated opportunity, viewing it as another chance to challenge herself and explore new territories.
Her approach to aging reflects a mindset focused on continuous growth rather than limitations. By accepting the magazine cover, she demonstrates that milestone achievements aren’t reserved for specific age groups. This perspective has clearly contributed to her sustained success across multiple decades in entertainment.
The actress’s willingness to step into unfamiliar territory, despite initial reservations, exemplifies the adventurous spirit that has defined her career. From transitioning from Mexican television to Hollywood films, to now becoming a swimsuit model, Hayek consistently pushes boundaries.
Cultural Impact and Industry Recognition
The selection of Salma Hayek for Sports Illustrated Swimsuit represents more than just a magazine cover—it signals a cultural shift toward inclusive representation. The award-winning actor, director, and producer has cemented an incredible legacy in Hollywood and beyond, making her Sports Illustrated debut a natural extension of her influential career.
Her inclusion alongside younger athletes and models creates a multi-generational representation that reflects real-world diversity. This strategic decision by Sports Illustrated acknowledges that beauty and athletic achievement come in many forms and ages.
The magazine’s choice to feature Hayek also recognizes her contributions to entertainment and cultural representation. Throughout her career, she has been a vocal advocate for Latino representation in Hollywood, making her Sports Illustrated feature another platform for visibility and empowerment.
Fashion and Styling Excellence
The styling for Hayek’s shoot featured swimwear by TJ Swim, complemented by elegant accessories including necklaces by Foundrae and belly chains by Saint Laurent. These fashion choices elevated the shoot beyond typical swimwear photography, creating sophisticated imagery that matched Hayek’s refined aesthetic.
The accessory selections reflected both contemporary trends and timeless elegance. The collaboration between high-end jewelry and swimwear created a luxurious visual narrative that aligned with Hayek’s personal style and professional image.
Each styling choice contributed to the overall message of the shoot: that beauty and fashion sophistication aren’t confined to specific age demographics. The careful curation of brands and pieces demonstrated that mature women can embrace bold fashion choices with confidence and grace.
Social Media and Public Reception
Salma Hayek Pinault has shared gorgeous behind-the-scenes photos and footage from her SI Swimsuit 2025 shoot, generating significant engagement across social media platforms. Her willingness to share the process has provided fans with intimate glimpses into this career milestone.
The public reception has been overwhelmingly positive, with fans praising her courage and beauty. Social media comments consistently highlight admiration for her confidence and the inspiration she provides to women of all ages.
Her transparency about the experience, including her initial doubts, has resonated with audiences who appreciate authentic storytelling. This honest approach has strengthened her connection with fans and reinforced her role as a relatable celebrity figure.
Ready to celebrate groundbreaking representation in fashion and media? Follow Salma Hayek’s journey and discover how she’s redefining beauty standards for women everywhere.