The starbucks game 2025 launched December 8, 2025, and is now live for U.S. Starbucks Rewards members through January 4, 2026. Starbucks introduced the “Starbucks for Life Merrython” instant-win and sweepstakes program with thousands of instant prizes and four major grand-prize winners who will receive daily credits for 30 years.
The promotion combines a fast instant-win reveal and weekly sweepstakes entries. Players sign in with their Starbucks Rewards accounts, earn Prize Plays, and redeem them in the Merrython runner or through the instant reveal option. The program is active from December 8, 2025, at 4:00 a.m. PT until January 4, 2026, at 11:59 p.m. PT.
Key Dates and Timing
- Promotion period: December 8, 2025, to January 4, 2026
- Daily credits for major sweepstakes winners begin loading around February 6, 2026
- Instant-win coupons and item redemptions must be claimed by January 11, 2026, when applicable
How to Play the Starbucks Game 2025
- Sign in using your Starbucks Rewards account on the promotion site
- Earn Prize Plays through:
- Weekly visits to the promotion site
- Qualifying in-store purchases using a linked payment method
- No-purchase alternate entry form on the promotion platform
- Complete weekly challenges for bonus Prize Plays
- Redeem Prize Plays by running the Merrython game or using the instant reveal option
Prize Breakdown
The Starbucks Game 2025 includes both instant-win and sweepstakes prizes, offering a balanced prize structure with significant high-value options.
Grand Sweepstakes Prizes:
- Four “Starbucks for Life” awards with daily credits for one free food or standard menu beverage every day for 30 years
- Fifty “Starbucks for a Year” prizes with daily credits for one free food or beverage for 365 days
Instant-Win Items Include:
- Seventeen thousand Glass Starbucks Bearista Cold Cups
- Bonus Stars ranging from 100 to 200
- Digital coupons for handcrafted beverages, bakery items, upgrades, cake pops, and more
- Thousands of $5 eGift cards
More than nine million computer-generated winning times are seeded throughout the promotion, with a total approximate prize value exceeding two million dollars.
Eligibility and Limits
- Open to U.S. residents who are Starbucks Rewards members and at least 18 years old
- One sweepstakes prize per person
- Many instant prizes include a one-per-person limit
- Players may earn up to two Prize Plays per day through qualifying purchases or alternate entry
- Automated or fraudulent entries will be disqualified
- No purchase is necessary due to the alternate method of entry
Useful Tips for Players
Register early each week to secure your guaranteed weekly Prize Play and check for new challenges. If you prefer not to make purchases, use the free alternate entry option to keep earning Prize Plays. Keep redemption deadlines in mind, as many coupons and digital credits expire within 30 days. Winners of long-term credits must have a registered Starbucks Card to redeem daily items.
Why the Bearista Cup Is Generating Buzz
The collectible Bearista glass cup has become a major highlight of this year’s program. With 17,000 pieces available, it stands out as a high-demand prize. Players often target this item because of its limited quantity and collectible appeal, adding excitement to the instant-win portion of the game.
Understanding Odds and Game Structure
Winning odds depend on the timing of your Prize Play, the number of prizes remaining, and the total participation volume. The official game system timestamps entries and determines outcomes using predefined winning moments distributed across the promotional period. This ensures randomized results and structured distribution of prizes.
What Happens After You Win
Instant winners receive on-screen confirmation and instructions for claiming prizes. Sweepstakes winners undergo a verification process before receiving award information. Major prize winners will see their daily credits begin in early February 2026. Those receiving high-value prizes may need to complete tax documents before their rewards are issued.
Overall Look at the Starbucks Game 2025
The Starbucks Game 2025 offers an engaging mix of instant rewards and long-term sweepstakes opportunities. The program provides broad access through both purchase-based and free entry methods, making it one of the most inclusive large-scale brand promotions running this season. With clear rules, structured timelines, and high-value rewards, U.S. participants have a well-organized chance to try for both everyday perks and major prizes.
If you plan to join in, now is the best time to start playing the Merrython and see what surprises your Prize Plays bring.
Tell us in the comments what you win or what strategies work best for you.