The super bowl 2026 halftime show is officially set, with global music icon Bad Bunny confirmed as the headline performer for Super Bowl LX on February 8, 2026, in Santa Clara, California. The announcement marks one of the most culturally significant halftime shows in NFL history and reflects the league’s continued push toward broader musical representation on its biggest stage.
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Confirmed Headliner for Super Bowl LX
Bad Bunny will lead the Super Bowl LX halftime performance at Levi’s Stadium, becoming the first Latino artist to headline the halftime show as a solo act. The NFL confirmed his selection in partnership with Apple Music and Roc Nation, continuing the production model introduced in recent Super Bowls.
This will not be Bad Bunny’s first Super Bowl appearance. He previously performed as a guest artist during the Super Bowl LIV halftime show. However, Super Bowl 2026 marks his first time as the main headliner, placing him at the center of one of the most watched live entertainment events in the United States.
Date, Location, and Broadcast Details
Super Bowl LX will take place on Sunday, February 8, 2026, at Levi’s Stadium in Santa Clara, California. The game and halftime show will be broadcast nationally on NBC, with streaming available in the United States on Peacock.
The halftime performance is expected to begin shortly after the first half concludes, typically between 8:00 and 8:30 p.m. Eastern Time, depending on the flow of the game.
Why This Halftime Show Matters
The selection of Bad Bunny for the super bowl 2026 halftime show reflects the growing influence of Latin music in the U.S. mainstream. Over the past several years, Latin artists have dominated streaming platforms, concert ticket sales, and global charts.
Bad Bunny’s music blends reggaeton, Latin trap, hip-hop, and pop, helping him reach audiences across language and cultural lines. His halftime performance is expected to highlight that crossover appeal while celebrating Puerto Rican heritage on a global stage.
NFL executives have emphasized that halftime performers are chosen based on cultural impact, current relevance, and global reach. Bad Bunny meets all three criteria, making his selection one of the most talked-about in recent Super Bowl history.
Production and Creative Direction
As with recent halftime shows, Super Bowl 2026 will be produced in collaboration with Roc Nation. The production is expected to feature large-scale staging, cinematic visuals, and tightly choreographed transitions designed to fit within the limited halftime window.
While the official setlist has not been released, Bad Bunny’s catalog offers a wide range of high-energy tracks and global hits that translate well to stadium performances. The NFL has not confirmed whether guest performers will appear during the show.
Pregame Musical Performances
In addition to the halftime show, the NFL has confirmed a full slate of pregame musical performances for Super Bowl LX. These performances will take place before kickoff and are separate from the halftime production.
The confirmed pregame performers include:
- Green Day, performing during the opening ceremony
- Charlie Puth, singing the national anthem
- Brandi Carlile, performing “America the Beautiful”
- Coco Jones, performing “Lift Every Voice and Sing”
These appearances contribute to the overall entertainment lineup but do not impact the structure or timing of the halftime show.
Public Reaction and Debate
The announcement of Bad Bunny as the halftime headliner has generated strong reactions across social media and entertainment circles. Many fans praised the NFL for recognizing Latin music’s impact and choosing a performer with massive global appeal.
At the same time, the decision has sparked debate among some critics who prefer more traditional rock or pop acts. Despite mixed reactions, the NFL has stood firmly behind the choice, noting that halftime shows are meant to evolve alongside audience tastes.
Historically, controversial halftime selections often result in high viewership and sustained cultural conversation, something the league considers a positive outcome.
Merchandise and Fan Engagement
In conjunction with the super bowl 2026 halftime show, official NFL-licensed merchandise connected to Bad Bunny has been released. The collaboration includes apparel and collectibles that merge NFL branding with the artist’s visual identity.
The merchandise rollout represents one of the most extensive artist-NFL collaborations tied directly to a halftime performance. Items are expected to be available both online and at official Super Bowl events leading up to game day.
Impact on the Super Bowl Legacy
Bad Bunny’s headline performance is expected to be a defining moment for Super Bowl LX. Beyond entertainment value, the show reflects shifting demographics, evolving musical preferences, and the NFL’s strategy to engage younger and more diverse audiences.
Key takeaways from the Super Bowl 2026 halftime show include:
- A historic first for Latino solo headliners
- Expanded representation on the Super Bowl stage
- Continued partnership between the NFL, Apple Music, and Roc Nation
- Increased global attention on Super Bowl entertainment
As the game approaches, anticipation around the halftime show continues to build, with fans eager to see how Bad Bunny translates his global sound to one of the largest live stages in the world.
The countdown to Super Bowl LX is on, and all eyes will be on the halftime stage—share your thoughts and stay tuned as more official details emerge.
