The 2025 season is shaping up to be a milestone year for Texas Tech football as the Red Raiders continue their rise under head coach Joey McGuire. Entering his fourth year at the helm, McGuire has transformed Texas Tech into a legitimate Big 12 contender, thanks to strong recruiting, improved defense, and renewed discipline across the program.
The excitement in Lubbock, Texas, is palpable — the Red Raiders are not only winning games, but they are also redefining what Texas Tech football means in the modern college football landscape.
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A NEW ERA OF TEXAS TECH FOOTBALL
Over the past few seasons, Joey McGuire has built a foundation of toughness and accountability. The 2025 team reflects those principles — fast, physical, and confident. Texas Tech entered this season with a perfect 4–0 start, including a statement win over Utah that showcased how far the program has come.
Fans and analysts agree: this version of the Red Raiders looks deeper, smarter, and more disciplined than in years past. With a blend of veteran leadership and top-tier transfer talent, Texas Tech football is turning potential into performance.
STRONG START PROPELS TEXAS TECH INTO NATIONAL SPOTLIGHT
Texas Tech began the season with momentum and purpose. Their non-conference slate featured an impressive win over No. 16 Utah, a victory that sent shockwaves across the Big 12 and earned them a spot among the nation’s top 15 teams.
The defense, long considered a weakness in previous years, has been a revelation. The Red Raiders are allowing fewer than 15 points per game, their stingiest performance in decades. The defensive front has become one of the toughest units in the conference, led by a relentless pass rush and improved tackling across all levels.
Offensively, quarterback Behren Morton has taken the next step as a field general. His poise in the pocket and accuracy on the deep ball have turned the Red Raider offense into one of the most balanced in the conference. The offensive line, bolstered by new recruits, has provided consistent protection and opened running lanes that allow for explosive plays.
THE IMPACT OF JOEEY MCGUIRE’S LEADERSHIP
Coach McGuire’s influence on Texas Tech football can’t be overstated. Since his arrival in Lubbock, he has emphasized culture first — instilling toughness, team unity, and high standards both on and off the field.
McGuire’s focus on player development has paid dividends. He’s turned under-recruited athletes into starters and has used the transfer portal strategically, not recklessly. The result is a roster filled with experience and athleticism.
Off the field, McGuire has also embraced the NIL (Name, Image, Likeness) era. Texas Tech’s NIL collective has grown rapidly, helping the Red Raiders attract top-tier transfers and retain homegrown talent who might otherwise have left for other programs. This has allowed Texas Tech to compete with powerhouses in recruiting and build long-term stability.
DEFENSE LEADS THE WAY
For the first time in years, Texas Tech’s defense is the story. The Red Raiders have found an identity under defensive coordinator Tim DeRuyter, who has emphasized aggression and discipline.
Key improvements include:
- Dominant Pass Rush: Texas Tech ranks among the top teams in the Big 12 in sacks, averaging over three per game.
- Turnover Creation: The defense is forcing turnovers at a high rate, flipping field position and giving the offense short fields.
- Improved Tackling: Missed tackles plagued the team in prior seasons, but the current unit’s fundamentals are vastly improved.
- Secondary Depth: The defensive backfield has been stellar, limiting opposing quarterbacks to under a 60% completion rate.
This newfound defensive strength complements an already potent offense, creating one of the most balanced teams in the conference.
AN OFFENSE BUILT FOR BIG MOMENTS
Texas Tech football has always been synonymous with high-powered offense — and 2025 continues that tradition with a more efficient, balanced attack.
Led by quarterback Behren Morton, the Red Raiders have combined an explosive passing game with a reliable ground attack. The emergence of running back Tahj Brooks as a workhorse has allowed the offense to control tempo and wear down defenses.
The receiving corps remains one of the deepest in the Big 12, featuring dynamic playmakers capable of stretching the field. McGuire’s staff has done an excellent job developing receivers who can win one-on-one matchups, giving the quarterback confidence in big moments.
Most importantly, Texas Tech’s offense is thriving under pressure. In close games, the Red Raiders have executed consistently on third downs and in the red zone — key factors that separate good teams from great ones.
CULTURE CHANGES AND NEW TRADITIONS
One of the most noticeable transformations in Texas Tech football isn’t just on the scoreboard — it’s in the culture. McGuire has tightened discipline and raised expectations. The once chaotic, penalty-prone Red Raiders now play with precision and maturity.
The university even made a bold decision this season by ending the long-standing “tortilla toss” tradition at home games. While some fans resisted the change, it’s part of the school’s effort to present a more professional image and align with Big 12 and NCAA policies. The focus, McGuire said, is on “letting our play define our identity.”
It’s a sign that Texas Tech is serious about being viewed not as a novelty program, but as a national contender built on respect and results.
THE ROAD AHEAD FOR THE RED RAIDERS
Texas Tech still faces a tough Big 12 stretch as the season progresses. Key matchups remain against teams like Texas, Oklahoma State, and Baylor — each a potential roadblock on their way to a conference title shot.
To stay in contention, the Red Raiders will need to:
- Stay Healthy: Depth is solid, but injuries to key starters could disrupt momentum.
- Protect the Ball: Limiting turnovers will be crucial, especially on the road.
- Maintain Focus: With national attention growing, keeping egos in check and preparation consistent is essential.
If the Red Raiders can handle these challenges, they’re poised to compete not only for the Big 12 crown but also for a major bowl appearance — something fans in Lubbock have been waiting for.
WHY TEXAS TECH FOOTBALL IS BUILT TO LAST
The foundation of Texas Tech’s resurgence is sustainability. The program isn’t relying on one breakout season or a single star player. Instead, it’s built on recruiting consistency, strong leadership, and a system that maximizes talent.
Coach McGuire has created a culture where players want to stay, compete, and improve. With state-of-the-art facilities, increasing donor support, and a growing national profile, Texas Tech football is positioned for long-term success in the new era of college football.
FINAL THOUGHTS: TEXAS TECH FOOTBALL’S FUTURE IS BRIGHT
The 2025 season represents more than just another campaign for the Red Raiders — it’s the culmination of years of work, discipline, and vision. Joey McGuire’s leadership has reignited belief in Lubbock, and the results are visible on the field and in the standings.
As Texas Tech football continues its upward climb, one thing is clear: this program is no longer chasing respect — it’s earning it.
Which Big 12 matchup are you most excited to see this season? Share your thoughts and predictions below — Red Raider Nation wants to hear from you!