Ulta Beauty World tickets 2026 are officially on sale as of today, January 21, 2026, giving beauty fans across the United States the chance to secure entry to one of the most anticipated beauty events of the year. The 2026 edition expands on the success of the inaugural Ulta Beauty World experience and brings a larger venue, more brands, and enhanced programming designed for consumers who want hands-on access to the latest trends, products, and education in the beauty industry.
This year’s event will take place in Orlando, Florida, and will feature a full-scale expo along with optional masterclass sessions. With limited capacity and high demand, early ticket access is crucial for anyone planning to attend.
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What Is Ulta Beauty World
Ulta Beauty World is a large-scale, consumer-focused beauty convention hosted by Ulta Beauty. The event brings together hundreds of leading makeup, skincare, haircare, fragrance, and wellness brands under one roof. Attendees can explore interactive booths, attend live demonstrations, participate in tutorials, and connect directly with brand experts and professional artists.
The experience is designed for everyday beauty lovers rather than trade-only professionals, making it one of the few major U.S. beauty expos open to the public at this scale.
Ulta Beauty World 2026 Dates and Location
Location: Orange County Convention Center, Orlando, Florida
Dates:
• April 15, 2026 – Masterclass Day
• April 16, 2026 – Ulta Beauty World Expo
The convention center is one of the largest event venues in the country and offers expanded space for brand activations, stage programming, and attendee amenities.
Ulta Beauty World Tickets 2026: Types and Prices
Ulta Beauty World tickets 2026 are offered in three categories:
Expo-Only Ticket
• Access to the main Ulta Beauty World Expo on April 16
• Includes entry to all brand booths, stages, and experiences
• Comes with the official event swag bag
• One ticket per person, nontransferable and nonrefundable
Masterclass Ticket
• Valid for April 15 only
• Grants access to educational sessions and hands-on workshops
• Focused on techniques, trends, and product education
• Does not include access to the main expo or swag bag
Combo Ticket: Masterclass + Expo
• Includes full access to both April 15 and April 16
• Covers all masterclasses, the main expo, and the official swag bag
• Designed for attendees who want the complete Ulta Beauty World experience
All tickets are issued to the purchaser’s name and require valid government ID for entry.
What’s Included With the Expo Ticket
Attendees with an Expo or Combo ticket receive:
• Entry to hundreds of brand booths
• Live stage presentations and tutorials
• Meet-and-greet opportunities with brand founders and artists
• Interactive product testing areas
• Entertainment and photo installations
• A curated swag bag valued at over $2,000 in combined retail value
The swag bag is one of the most talked-about features of Ulta Beauty World, filled with full-size and deluxe beauty products from participating brands.
Masterclass Experience
The April 15 masterclass sessions focus on education and skill-building. Topics typically include:
• Makeup application techniques
• Skincare routines and ingredient science
• Hair styling and treatment methods
• Trend forecasting
• Career and creator insights
Sessions are led by professional artists, brand educators, and industry leaders. Class sizes are limited to maintain a hands-on learning environment.
What to Expect on the Show Floor
Ulta Beauty World 2026 will feature:
• More than 200 beauty brands
• Product launches and early previews
• On-site product sampling
• Exclusive event-only merchandise
• Demonstrations on multiple stages
• DJ sets and live entertainment
• Designated areas for content creation and photography
The layout is designed for easy navigation, with themed zones for skincare, makeup, hair, wellness, and fragrance.
Travel and Entry Information
The Orange County Convention Center is located near major Orlando hotels and theme parks, making travel and lodging widely accessible. Orlando International Airport is the closest major airport.
Important entry policies include:
• Attendees must be at least 18 years old
• Tickets are nontransferable
• ID must match the ticket holder’s name
• The event operates as a cashless venue
• Official event roller bags are permitted on the expo floor
On-site shipping services will be available for attendees who wish to send their swag and purchases home.
Why Demand Is So High in 2026
The inaugural Ulta Beauty World created strong demand due to:
• The high value of the swag bag
• Direct access to major beauty brands
• Educational programming not usually available to consumers
• Social media visibility and influencer attendance
• Limited ticket quantities
For 2026, the move to a larger venue and expanded programming has increased interest even further, making early ticket purchase essential.
Planning Your Visit
If you plan to attend, consider:
• Booking hotels early due to spring travel season in Orlando
• Arriving early on expo day for registration and bag pickup
• Wearing comfortable shoes for long hours on the show floor
• Bringing a government-issued ID
• Reviewing the masterclass schedule in advance if you hold a combo ticket
Ulta Beauty World tickets 2026 give beauty fans rare, in-person access to the brands, experts, and experiences that shape the industry. With a full expo, high-value swag, and professional-level education, the 2026 event is positioned to be one of the largest consumer beauty gatherings in the United States this year.
Have you secured your spot for Ulta Beauty World tickets 2026 yet? Share your plans in the comments and stay tuned for more updates as the event approaches..
