The Walmart Black Friday ad has officially dropped, and U.S. shoppers now have a clear roadmap for one of the biggest savings events of the year. Here’s everything you need to know—dates, deals, membership perks and how to prepare for the savings spree.
Table of Contents
Key Dates & Event Structure
- Phase 1 (Early Event): Begins Nov 14–16 2025 in-store and online.
- Phase 2 (Main Black Friday Event): Online starts Nov 25; in-store kicks in Nov 28–30.
- Cyber Monday: Digital-only deals on Dec 1 2025.
- Early Access for Members: Walmart + members get access the night before each major phase, often at 7 p.m ET.
- Walmart is advertising discounts of “up to ~60% off” certain top-brands, and “thousands of deals under $20”.
What the Ad Reveals: Deals & Highlights
- The Walmart Black Friday ad shows broad categories spanning electronics, home goods, toys, fashion, beauty and more.
- Example deals already live or previewed: large TVs, kitchen appliance sets, standout toys and “under $20” gift picks.
- Deal tiers include: “up to ~50-60% off” in many categories; some tech and appliance deals even deeper.
- Online savings and in-store pickup/express delivery options are emphasized – the retailer is leaning into both digital and physical shopping experiences.
- The ad emphasizes value for all budgets: from big-ticket items to budget-friendly gifts.
Why This Year Stands Out
- The multi-phase approach (early event → main event → Cyber Monday) gives shoppers more flexibility rather than a single isolated weekend.
- Early access for Walmart + members means loyal shoppers get a head-start, which may affect deal availability for everyone else.
- The “under $20” deal bucket is especially notable: it’s designed to appeal to budget-minded shoppers who want big savings without heavy spending.
- The mix of in-store and online access reflects how U.S. shoppers continue to blend digital and physical holiday shopping.
- For gift-seekers, the early deals already live give a chance to beat the rush and avoid last-minute scarcity.
What to Watch Closely
- Inventory & timing: With deep discounts early, popular items may sell out fast or have limited allocation.
- Delivery versus pickup: Some offers may be online-only or pickup-only; check whether shipping or local store pickup applies.
- Membership edge: If you plan to shop early and often, evaluating whether Walmart + membership is worth it may make sense.
- Budget versus hype: Not every “up to 60% off” deal is guaranteed to be the lowest price—compare against previous pricing when possible.
- Fine print: Many deals will have time windows, limited quantities, or require online checkout by certain times.
How to Prepare for the Event
- Browse the Walmart Black Friday ad in advance and create a wish list of items you want.
- Consider signing up for Walmart + if you expect to take advantage of early-access deals or free delivery/pickup perks.
- Set alerts or reminders for key deal start times (especially just after 7 p.m ET the night before major phases).
- Decide your preferred shopping channel: online (with shipping) or in-store (with pickup or local offers).
- Check the return/pickup policy ahead of time—holiday deals often have special terms.
Deal Spotlight Table
| Category | Deal Sample | Highlights |
|---|---|---|
| Electronics | Large-screen TVs, laptops, audio | High-discount tech is featured |
| Home & Kitchen | Cookware sets, kitchen appliances | Many gifts under $20 and sets |
| Toys & Gifts | Top children’s brands, under-$20 | Budget-friendly gifting options |
| Fashion & Accessories | Outerwear, shoes, basics | Featured across price segments |
The 2025 Walmart Black Friday ad delivers a clear message: it’s time for big savings, early access, and flexibility in how and when you shop. Whether you’re hunting for a major electronics deal or stocking up on gifts under $20, this year’s event has something for everyone.
Let me know which deals you’re eyeing — and keep checking for updates as the sale kicks off!