If you’ve been searching who’s doing Super Bowl 2026, the wait is over. The Super Bowl LX halftime show will be headlined by Taylor Swift, one of the most successful artists in music history. The National Football League confirmed that Swift will perform during the championship game scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California.
This marks Taylor Swift’s first-ever Super Bowl halftime appearance, making it one of the most anticipated live performances in recent NFL history.
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The Official Performer for Super Bowl 2026
After months of speculation, it’s now official — Taylor Swift will headline the Apple Music Super Bowl Halftime Show. The announcement was confirmed in late 2025, just weeks after Swift concluded the final U.S. leg of her record-breaking Eras Tour.
The singer, songwriter, and global icon is expected to deliver a career-spanning performance, blending her most iconic hits with her latest releases from The Tortured Poets Department, which debuted in 2024 and remained a top-selling album well into 2025.
Swift’s performance will follow a string of critically acclaimed halftime shows by major artists, including Usher (2024) and Rihanna (2023).
Where Super Bowl 2026 Will Take Place
Super Bowl LX will be held at Levi’s Stadium, located in Santa Clara, California — home of the San Francisco 49ers.
This venue previously hosted Super Bowl 50 in 2016, which featured Coldplay with Beyoncé and Bruno Mars. The stadium has since undergone several upgrades, including new LED lighting, expanded seating capacity, and upgraded fan amenities, making it one of the most technologically advanced football venues in the country.
Levi’s Stadium Quick Facts:
- Location: Santa Clara, California
- Capacity: Approximately 68,500 (expandable for major events)
- Opened: July 17, 2014
- Previous Super Bowl: Super Bowl 50 (2016)
- Home Team: San Francisco 49ers
Super Bowl 2026 will mark the 10-year anniversary of Levi’s Stadium’s first Super Bowl event.
When and How to Watch Super Bowl 2026
The NFL’s biggest game of the year will take place on Sunday, February 8, 2026, with kickoff set for 6:30 p.m. Eastern Time (3:30 p.m. Pacific).
Broadcast and Streaming Details:
- TV Network: FOX (official broadcaster for Super Bowl LX)
- Live Streaming: FOX Sports app, NFL+ (U.S. only), and FuboTV
- Spanish-language coverage: FOX Deportes
For cord-cutters, the game will be available on multiple streaming services that carry FOX, including YouTube TV, Sling TV, Hulu + Live TV, and DirecTV Stream.
What to Expect from Taylor Swift’s Halftime Show
The Super Bowl halftime show has become as iconic as the game itself, and Swift’s upcoming performance is expected to be one of the largest productions ever staged.
While the full setlist remains under wraps, NFL organizers have confirmed that the show will run for approximately 13 minutes and will feature a mix of live vocals, elaborate choreography, and dynamic visuals.
Possible Highlights:
- A medley of her greatest hits across multiple eras
- Surprise guest appearances from past collaborators
- Integration of visuals inspired by The Eras Tour
- Enhanced use of augmented reality for broadcast viewers
Swift is known for meticulous show planning, and insiders describe this as her “biggest live television moment” yet.
A Look Back: Taylor Swift’s Path to the Super Bowl Stage
Taylor Swift’s career began in country music but evolved into a global phenomenon that transcends genres. With over 15 Grammy Awards, countless chart-topping singles, and record-breaking tours, she’s long been considered a natural fit for the Super Bowl stage.
Her Eras Tour became the highest-grossing concert tour of all time, surpassing $1 billion in revenue. The live concert film adaptation broke box office records, and her cultural influence reached new heights.
The timing of her Super Bowl performance comes at the perfect intersection of music, entertainment, and sports audiences, further expanding her reach to one of the largest televised events in the world.
Why the NFL Chose Taylor Swift
Each year, the NFL selects a performer capable of delivering a global, family-friendly, and high-energy performance. Taylor Swift checks all those boxes.
Her wide-ranging fan base — from teens to parents — makes her an ideal choice for an event that draws over 100 million viewers across the U.S. and internationally.
In addition, her ongoing partnership with Apple Music aligns with the NFL’s existing sponsorship for the halftime show. Swift’s reputation for excellence, live vocals, and storytelling made her the league’s top pick for 2026.
The Teams Competing for the 2026 Super Bowl
While it’s still early in the NFL postseason picture, teams like the San Francisco 49ers, Kansas City Chiefs, Baltimore Ravens, and Philadelphia Eagles are currently among the top contenders as of January 2026.
The final matchup will be determined after the AFC and NFC Championship Games in late January, but excitement is already building for what promises to be another dramatic finale to the NFL season.
Super Bowl 2026 Event Schedule
Super Bowl week brings an entire festival of events to the Bay Area. The NFL Experience and fan-centric activities will take place throughout San Francisco, San Jose, and Santa Clara.
Key Events:
| Date | Event | Location |
|---|---|---|
| February 4–7, 2026 | NFL Fan Experience | Moscone Center, San Francisco |
| February 7, 2026 | Super Bowl Eve Concert | Chase Center, San Francisco |
| February 8, 2026 | Super Bowl LX | Levi’s Stadium, Santa Clara |
Concerts, interactive exhibits, and celebrity appearances will fill the week leading up to the game, transforming the region into a hub of entertainment and sports celebration.
What Networks Are Saying About the Event
FOX executives have confirmed that the network plans to deliver an “immersive broadcast experience,” featuring updated graphics, 8K-ready cameras, and enhanced audio mixing to capture every detail of the halftime show and gameplay.
This will also be the first Super Bowl broadcast in full HDR10+, improving contrast and picture quality for compatible TVs.
Advertising and Commercial Highlights
The Super Bowl commercial lineup remains one of the most anticipated aspects of the broadcast. Major brands, including Pepsi, Apple, Budweiser, and Doritos, have confirmed participation in the 2026 ad rotation.
Reports suggest that 30-second ad spots have reached an average cost of $8 million, setting a new all-time record for the event.
Viewers can expect a mix of celebrity cameos, humor, and cinematic short ads that often trend online within minutes of airing.
Security and Event Preparations
With an estimated 70,000 fans attending in person, local and federal agencies have implemented comprehensive security measures around Levi’s Stadium and surrounding cities.
Enhanced digital ticketing, controlled entry zones, and increased surveillance technology will ensure safety throughout the week. The Bay Area’s public transportation system, including Caltrain and VTA Light Rail, will provide extended service hours on game day.
Economic Impact for California
Hosting the Super Bowl is projected to bring more than $800 million in economic benefits to the Bay Area. Hotels, restaurants, and entertainment venues are already reporting sold-out weekends, with visitors expected from across the country and abroad.
The local tourism boards have partnered with the NFL to promote regional attractions, from Silicon Valley landmarks to San Francisco’s iconic waterfront.
Previous Super Bowl Halftime Performances
To put the excitement in perspective, here’s a look back at recent halftime shows leading up to 2026:
| Year | Performer | Stadium | Network |
|---|---|---|---|
| 2023 | Rihanna | State Farm Stadium | FOX |
| 2024 | Usher | Allegiant Stadium | CBS |
| 2025 | Dua Lipa | Caesars Superdome | NBC |
| 2026 | Taylor Swift | Levi’s Stadium | FOX |
Each year’s show builds on the legacy of combining sports and entertainment, and Taylor Swift’s appearance is poised to set a new standard for scale and artistry.
Why Super Bowl 2026 Will Be Unforgettable
The combination of Taylor Swift’s halftime show, California’s iconic setting, and a highly competitive NFL season make this year’s event one of the most anticipated Super Bowls ever.
Fans can expect top-tier performances, cinematic broadcast visuals, and an electric game-day atmosphere both inside the stadium and across millions of living rooms nationwide.
Final Thoughts
So, for everyone asking who’s doing Super Bowl 2026, the answer is clear — Taylor Swift will headline the halftime show at Levi’s Stadium in Santa Clara on February 8, 2026. With an unmatched fan base, a decade of hit songs, and a venue built for spectacle, the event is shaping up to be a historic celebration of music, sports, and American culture.
Are you excited for Taylor Swift’s Super Bowl halftime performance? Share your favorite Swift era or song you hope to see live in the comments below!
