The Wisconsin State Fair is back starting July 31, 2025, promising an unforgettable experience for attendees with new features, enhanced flavors, and a vibrant atmosphere for families and foodies alike. This year’s event runs through August 10, ensuring nearly two weeks filled with excitement, innovation, and timeless traditions.
Organizers have announced the addition of almost 100 new foods and welcomed 16 new food and beverage vendors. Highlights on the culinary roster include Dubai Funnel Cake, Dill Dawg Dorito Bombs, and—perhaps the most buzzworthy item—a sparkling treat known as “Glickles,” or glitter pickles. These new flavors join beloved fair staples, providing something fresh for returning visitors and enticing those new to the festivities.
Fairgoers can anticipate:
- Over 100 new snacks, meals, and desserts.
- 16 first-time vendors bringing unique beverages and foods.
- Special deals like “Crazy Grazin’ Day” on August 5, with discounted bites across the grounds.
- The widely popular $11 Meal Deal, featuring over 20 hearty menu options for a set price.
The iconic foods-on-a-stick category gets a dedicated page this year, allowing guests to scout out favorites in advance with the easy-to-use Food Finder tool on the fair’s website. This feature helps navigate the sprawling grounds and diverse menus efficiently.
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Exciting Additions and Attractions
This 174th edition of the fair offers guests dozens of rides, daily live music, thousands of animals, free entertainment stages, contests, shopping, and family activities—making it one of Wisconsin’s premier summer celebrations. The Bank Five Nine Main Stage will host headline acts, though artist details are still under wraps, and upgrades to facilities include new restrooms and accessibility improvements for a comfortable visit.
Attention also turns to the Hank Aaron State Trail, a beloved route for walkers and cyclists, as part of it will close during the fair for safety and logistical reasons. Planners suggest visitors review route changes before heading out for a seamless trip.
Admission and Ticket Details
Admission pricing and parking details are available online, along with exclusive pre-event discounts for early birds. Media representatives planning on coverage can access complimentary admission and parking passes by contacting the fair’s marketing staff directly.
Here’s a quick comparison of what’s new and returning:
Mark Your Calendars
The Wisconsin State Fair continues to be a major highlight in the state’s cultural calendar, offering unbeatable value and memories. Whether you’re in it for adventurous foods or classic attractions, 2025 is set to impress with its expanded lineup and strategic updates.
What are you most excited to try or see this year? Share your plans and past favorites in the comments below, and be sure to check back for more fair highlights and news as opening day approaches!