“You won’t believe what I found in the shops today. That’s right, it’s clear ketchup, All of that tomato flavor and none of that ugly red color.” says a TikTok user named UKSnackAttack.
Heinz Clear Ketchup is a fake sauce that has gone viral on TikTok, with a video of a man picking up a bottle of the clear ketchup in a store and squeezing it out of the bottle. The video has had over 24 million views, but it is a prank and the clear ketchup is not real. The bottle even has a grey tomato on it instead of a red one to make the video seem realistic, but it’s all fake. The viral video has fooled many social media users, with some people asking what is actually in it, while others have said it looks like hand sanitizer. However, some people knew it was a prank and commented sarcastically that it looked very real.
clear ketchup (ig: supparay14k) pic.twitter.com/dnPZUexoUa— Housing information (@usaHousingInfo) November 10, 2023
Heinz has previously cracked down on ketchup counterfeiters with color swatch labels that show when its ketchup bottles have been filled with off-brand sauce. In Turkey, Heinz identified the exact shade of Pantone red of Heinz Tomato Ketchup and added it to the labels of its condiment bottles. The red was added to the border of the label to help people detect if they’re being served authentic Heinz Ketchup. According to the agency, 97% of consumers were able to discern real Heinz ketchup from imitations, which resulted in a 73% decrease in non-Heinz ketchup refills and a 24% increase in Heinz ketchup usage in street food restaurants.
In summary, Heinz Clear Ketchup is a fake sauce that has gone viral on TikTok, and it is not real. Heinz has previously cracked down on ketchup counterfeiters with color swatch labels that show when its ketchup bottles have been filled with off-brand sauce.